A press release is often an entrepreneur’s first step when trying to get press for their business. If you do it right, it can get your business name out there, attract new customers, and improve your SEO!
So, how do you write the perfect press release?
It’s easier than you think. Here are the basic steps on how to write a press release.
1. Formulate a Newsworthy Angle
To make your press release newsworthy, you need to have a strong angle that will interest reporters and editors. Figure out what makes your story unique and focus on that angle.
Why is your story important? Why should people care? Once you have a strong angle, you can now learn how to write a press release that will get attention.
2. Establish the Objective
The first step in writing a press release is to establish the objective. What is the purpose of the press release? Is it to generate media coverage, drive traffic to a website, or announce a new product?
Once the objective is clear, it will be easier to determine what information to include. For more ideas, you can check out a press release template linked here.
3. Gather the Necessary Information
To write a press release, you will need to gather the necessary information. This includes the who, what, where, when, and why of your story. This can be done by conducting interviews, doing research, and speaking with experts. Once you have this information, you can begin with your press release format.
4. Construct a Catchy Headline
The headline is what will make or break whether or not your press release gets read. You want to make sure your headline is catchy and to the point.
Keep in mind that you only have a limited amount of space, so make use of every word. Another tip is to use action verbs to grab the reader’s attention.
5. Include a Boilerplate
A boilerplate is a short blurb about your company that you can include at the end of your press release. This is a great way to promote your company and let readers know more about who you are and what you do.
To write a good boilerplate, you should first identify the key points that you want to include. These might be the history of your company, your mission statement, or some of your key accomplishments. Once you know what you want to include, you can start writing your boilerplate.
6. Add a Call to Action
A call to action is what will motivate people to take the time to read your release and then take the action that you want them to take. Without a call to action, your press release will likely be ignored.
7. Attach an Accompanying Image
Attaching an accompanying image will help to add visual interest to your release and make it more likely to be picked up by the media. When choosing an image, make sure that it is high-quality and relevant to the content of your press release.
It is also important to ensure that you have the right to use the image. If you are unsure, you can always contact the copyright holder to ask for permission.
How to Write a Press Release
If you want to know how to write a press release that will get results, following these tips is a great start. With these tips, you can write a press release that will help you achieve your desired results.
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