You’ve finally finished your product and you’re ready to start selling. But did you know you only have a half-second time frame to make an impact?
Yes, when potential customers are out shopping, they glance quickly through a sea of products. How can you make yours stand out? You’ve got to have a product label design that stops them in their tracks.
But when making labels, you can’t just do what you feel like. There are a few unwritten rules to keep in mind. Read on for all you need to know.
1. Know Your Audience
When planning your custom printed labels, the first thing you should keep in mind is the customer.
The aim is to create an emotional connection with your target audience. This connection will make them happy to purchase your product and to come back again.
2. High-Quality Products
Even if your product label is amazing, it’s going to look tacky if the quality is poor. Using high-quality materials will make a better impression on potential customers. Because the quality of your packaging will affect the way people view your brand, whether you like it or not.
3. Pure and Simple
While high-quality materials are essential, keep things simple. From the images and designs to the fonts and shapes, simplicity is key. Because when there is too much going on, it can confuse the customer.
This is especially important for food labels. If they’re squinting to figure out what’s in the product, they may impatiently move onto another brand.
4. Color Me Pretty
The colors you choose in product label design can either attract or repel the eye. Avoid color clashes and stick to complementary colors that work well together.
Use the color to reflect the product too. For example, earthy colors to reflect an organic product. Or sleek metallics for a luxury product.
5. Fantastic Fonts
There are thousands of fonts to choose from, so choose wisely. Don’t pick something too generic as it will look like you’ve not put in any effort. On the other hand, don’t pick something that looks too out-of-the-box (unless it matches your branding).
Keep it simple and stick to two fonts maximum. And don’t forget to keep the font a readable size.
6. Get the Message Out There
Don’t overfill your product label with too much text. Along with the product title and description, try to include your website and your mission statement. Use the label as an opportunity to express the values of your business.
7. Consistency Is Key
And last but not least, the label design MUST reflect your brand. If it’s random, customers won’t recognize that it’s one of your products. They may become confused about the message behind your brand and stop buying from you.
For example, if your brand is sleek and modern, you don’t want to use fonts and graphics that give off vintage vibes. Consistency truly is key.
Making Labels to Seal the Deal
When making labels to promote your products, follow these essential tips. If you do, you’ll not only catch the consumer’s eye, but you’re more likely to seal the deal.
Of course, a business is more than good stationery. You need a great brand and an even better business plan to make it all work. For some up-to-date tips and hacks, check out the Business section of this blog.
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