Business executives and marketing professionals can agree that consumers are all about “the experience” nowadays. With less face to face interactions, users are not only looking for an improved experience online, they are demanding it.
According to recent research, around 75 percent of people judge a brand based on their website design, making it a critical factor for businesses to improve upon. The user experience encompasses much more than just how you interact with customers – It represents every aspect of emotion the consumer feels while interacting with the brand.
If you’re looking to improve your digital customer experience, keep reading this guide to discover 7 of the best tips business are implementing today.
1. Go for a Responsive Design
In a world where nearly everyone owns a smartphone and uses it every day, a mobile website design is necessary. Using a mobile design will ensure the content of your website loads correctly on mobile devices, including:
If you’d like to take it a step further, consider using a responsive website design. This way, it will load correctly no matter what size screen it’s being viewed on – mobile, tablet, and desktop. Implementing a responsive design will look better, but it will also be more functional for users, which can go a significant way in the website experience.
2. Stay Updated
No matter what content you are posting, it has to be relevant and up-to-date for users to connect with it and keep them coming back for more.
Consistently updating and posting new content will go a long way in keeping users interested and interacting with the brand. Building a strong brand will help attract new users and show them you are worthy of their business. Being inconsistent with content can create mistrust with users and give off an untrustworthy impression with new visitors.
Creating a schedule around posting content is an excellent way to stay consistent and keep users engaged with the brand.
3. Improve Website Performance
Nobody likes to sit and wait for a website to load, especially when everything is now instantaneous. Improving your website’s speed is one of the best ways to go about improving the user experience.
Even if your website takes an extra second or two to load, it can turn users away, and it can be nearly impossible to get them back. Several studies have indicated that delays in website loading times can significantly impact the bounce rate. According to one study from Kissmetrics, nearly 50 percent of users expect a website to load in under 2 seconds.
4. Keep it Simple
Simplicity is the way to go when it comes to improving your website experience. With too many popups, advertisements, and text, users will get confused and won’t know where to click in order to receive the information they are looking for.
Instead, try to make use of white space on your website. Utilizing white space will allow for users to decipher where to click instead of being overwhelmed by information.
To start, get rid of any content on your site that’s taking up unnecessary space. Clutter is a waste of space and will make your website look illegitimate. You should instead use this space strategically,
5. Utilize Your Call to Action
If there’s something specific you want users to click on, like your call-to-action (CTA), make sure it stands out and screams, “click me,” without literally saying it. Allow your CTA to pop by using contrasting colors. Using specific colors can promote certain emotions like black and red are both looked at as strong and powerful, which is why individuals buy luxury vehicles in these colors.
Blue is one of the most used colors by big brands, including Walmart, Lowe’s, and Paypal, as blue tends to promote feels of trust and reliability. Connecting your brand with color can help users distinguish the brand and go a long way to promote brand awareness.
However, the color alone isn’t going to be enough to get the user to click your CTA, there also has to be a reason behind it. Using trigger words like “BUY NOW” can sometimes be overwhelming to the user. Try offering a free trial and promoting something like “sign up for a free trial,” this way, users will automatically set their sights on the word free, giving you a better chance of converting.
Using certain software, you can determine where users are clicking on your website using tools like session replay. This way, you can determine what it is that users are clicking on, and you can adjust your CTA accordingly.
6. Make Use of Categories
The more organized your site is, the better it will be for the user experience. Visitors will often come across your page looking for a specific topic, and if they can’t find more information on it, they will most likely go elsewhere.
Using specific categories for each topic will make it easier for users to find helpful information, keeping them on your site longer and navigating to different pages. At the very least, make sure your users know where to go when they are looking for something – including a navigation bar at the top of the page for easy navigation.
7. Don’t Ask for Too Much
Many times companies get caught up thinking about all the information they would like to collect from the user, like:
- Phone number
The problem is, people are more skeptical than ever to give out personal information with so many scams happening. Unless the information is essential from the start, it’s better to gain the user’s trust first and then asking for the extra information when needed.
The User Experience: Beyond the Basics
Improving your business’s digital customer experience can reap significant benefits like an improved conversion rate and a lower bounce rate. These metrics are a good place to start analyzing how well your digital marketing strategy is working. Keeping track of metrics like these can give you insights into what is working and what needs to be improved.
For additional tips and tricks on improving the user experience, check out the rest of our website!