When it comes to branding strategies, there’s a lot of information and ideas out there that are worth exploring. And you have to try new things sometimes in order to grow your brand or business.
But while trying new things isn’t necessarily a bad idea, you can put yourself at risk for over-branding if you aren’t careful, which isn’t a good thing. And the negative effects that come from over-branding can be catastrophic, making it wise to avoid the issue completely if possible.
But is less branding really the best branding strategy? And can you still get the results you’re looking for without using crazy marketing and promotion tactics? We’ve got the answers to those questions, and more, in this article!
Now then, let’s get started!
1. You Won’t Turn Off Potential Customers
We all have that one company or brand that we refuse to support because we’re annoyed by their constant advertisements. There’s a fine line between good advertising and being a nuisance, and once it’s crossed, you’re going to miss out on potential customers.
By keeping things simple, and not oversaturating the market with advertisements, you won’t be turning off potential customers. That will make it that much easier to grow your brand or business or even just sustain its current state.
2. It’s What Your Current Customers Want
A huge part of branding is not only getting new customers but reminding your current customer base that you exist. But like potential customers, it’s very easy to annoy your current customers by over-branding.
Simply sending too many emails can get you on the bad side of some of your current customers, which of course, isn’t what you want to do. So don’t go overboard because it’s what your current customers want out of you and your brand or business.
3. You’re Being Authentic
There’s only so much bragging or promoting you can do before you come across as not being authentic. And if there’s one thing that can prevent you from keeping your customers, or gaining new ones, it’s not coming across as real and genuine.
By using less branding, it’s much easier for people to latch onto your brand or business and develop a connection. The best part? By doing this, your customers or clients will do all of your marketing for you via word of mouth, which is free to you and always gets the best results.
4. It’s the Only Way to Build Staying Power
If your brand or business is relatively new and you’re just starting out, building something that will last for a long time should be a major goal. And believe it or not, over-branding isn’t going to give you that staying power you’re looking for.
In fact, less branding is really the only way to get legit staying power and grab a permanent piece of the market share. That way you can keep your dream alive for years to come!
5. You’re Not Wasting Your Resources
If you’ve done a lot of serious advertising or marketing in the past, you know that that the costs can add up rather quickly. And if there’s one thing any brand or business can’t afford to do it’s waste valuable resources like time and money.
Taking a minimalistic approach to branding prevents you from wasting valuable resources. That, in return, makes it much easier to be profitable, which is the overall goal of any brand or business.
6. You Won’t Burn Out Quickly
You’ve probably seen lots of businesses come and go in a flash during your lifetime. And while lots of things can lead to companies going out of business fast, one of the more common issues is over-branding.
Whether it’s over-exposure or a waste of resources, over-branding can lead to you shutting your doors for good fast if you aren’t careful. So stick with a modest approach, especially if your brand or business is still young.
7. Quality is Always the Way to Go
We all know the expression “quality over quantity,” and to be honest, it’s an important expression to remember if you own a brand or business. Because trying to do the best work possible, instead of the most work possible, is always the best way to go about doing things.
This is also an important motto to keep in mind when planning your branding strategies. So find one or two marketing ideas that work for you and stick with those. Work with good packaging design companies and create a uniformed look for your company, too.
Keep things simple, and don’t try to do too much, and you’ll get the results you’re looking for!
Why Less Branding is the Best Branding
Well, there you have it! Those are the 7 reasons why less branding is the best branding strategy for your brand or business!
As you can see, there are a lot of consequences that come with over-branding, all of which you should try your best to avoid. If you aren’t careful, you can prevent yourself from gaining new customers, and even lose your current customers, which isn’t what you want.
You’ll also risk wasting resources on advertising and marketing, which is something no business can afford to do no matter how large they are. And if you over-brand, you can even risk your brand or business growing stale and burning out quickly, leading to you having to close down for good.
But as long as you stick with the “quality over quantity” motto, you should be good to go! And if you’re looking for more business tips and tricks, check out our blog!