Online marketing has exploded! Never before could a business reach so many people, in so many ways, with so much ease instantaneously.
However, the online competition is so stiff that you need to do everything you possibly can to keep up. You need to adapt to digital marketing strategies that’ll help you grow a lucrative business.
That said, there are so many types of online marketing that it’s almost overwhelming. Which digital marketing type will work best for your business? How do you even know which one to implement?
Well, in this guide, we’ll discuss the different types of online marketing and help you make an informed decision.
Search Engine Optimization
Search engine optimization, mostly known as SEO, is the process of growing your online visibility using organic search results on search engine websites such as Google. When users conduct a search online, search results appear for the keywords they used.
Every user receives different results depending on the keywords used, their browsing history, and location during the search. You need to find the right keywords for your target audience so you can rank high organically. This is one of the most popular types of online marketing strategies and it does wonders when done right.
The higher you rank, the more traffic you get, the more potential customers, and the more conversions you make. You can use SEO to optimize your website and rank on the first page of Google, which is very valuable.
Search Engine Marketing
Most people think that SEM and SEO are the same things, but there’s a difference. Search engine marketing covers paid traffic, while SEO covers organic traffic. The most common SEM platform is Google Adwords. What happens is you pay a predetermined amount to display your ads on any number of given places.
These places are generated by SERP using your target keywords. Pay Per Click is an excellent example of SEM. This marketing strategy can be used on websites and even on social media platforms, but you need to use the quality ads in order for it to work. Read more here about creating compelling ads.
Social Media Marketing
Talking about social media, you probably already know that it plays a critical role in the success of a business. Social media marketing offers so much exposure when done right that you can’t afford to ignore it.
One of the best things about this web-based marketing strategy is that you can connect and interact with customers intimately.
As a result, you’ll gain valuable customer feedback and get insight into how you can improve your products or services. Any platforms, from Facebook to Twitter, Instagram, or LinkedIn, will work as long as you provide value.
With social media, you need to pay attention to what customers and potential customers are talking about? What do they need? How can you solve their problems? If you’re very good at this, you can benefit a lot from shares, which equates to free advertising.
Content marketing is all about delivering quality content on your website and marketing platforms. You may have heard that content is king, and that doesn’t seem to change. Content covers a broad scope, going from blog posts to videos, tweets, and more. When creating content, you should think about your target audience and their interests.
For maximum exposure, share all your content on all your social media handles and don’t just make it about sales, but also about informing and engaging your audience. The trick here is creating quality and valuable content without fluff, which will boost your SEO.
Affiliate marketing is so huge that you’ll undoubtedly want to be a part of it. Affiliate marketing is also a paid service similar to hiring salespeople. You see, when you pay affiliate marketers, they link your products or services on their websites, and when customers purchase through those links, the marketers get a commission.
This is to say that you only get to pay after a customer has made purchases.
This is one of the best web-based marketing strategies out there, and you’ll get to determine your rate for the affiliates. Of course, the deal has to be good enough for the affiliate, and you need to ensure they are credible and have a trustworthy following that would be interested in your products or services.
This is quite recent, but it’s taking the online marketing industry by storm, especially on social media platforms like Instagram and Snapchat. Influencers are people with a huge following that most people look up to.
You need to find people considered experts by your target audience to drive both traffic and sales. When searching for the right influencer, ensure that their following is legitimate without fake accounts and that they’ll actually bring you business.
Email marketing is, by far, one of the most effective types of online marketing strategies you can use. Email marketing allows you to send personalized emails to your subscribers and target audience. It’s easy to foster relationships with your customers, which will not only build trust but loyalty to your brand.
The best subscribers include the ones you win over with your quality services, products, customer care, and content. People who choose to subscribe to your emails are likely to be active customers.
Instant Messaging Marketing
With over two billion WhatsApp users in the world, it’s only natural that you capitalize on this opportunity.
Facebook Messenger and WeChat have their fair share of users as well, and this is simply where most of the audience is. Most people trust the information that comes through their Messenger apps compared to emails and SMS and any business can benefit from this online marketing.
Viral marketing involves posting something that could go viral in a matter of hours.
This could be anything trendy, funny, or even strange enough to invoke curiosity and garner massive views, likes, and shares over a very short period of time. This is an online marketing strategy is tough for most people, but depending on your business, if you crack it, the results are well worth the effort.
Types of Online Marketing: Taking It Away
As you can see, there are many types of online marketing strategies you can implement to boost your online visibility and increase traffic.
Quality marketing will not only benefit you but your target audience as well. Boost your online SEO through quality content, share it on social media, and wait to increase your reach by far.
Leverage social media to engage with your customers and always measure your marketing strategies to gauge what works and what doesn’t.
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