Affiliate marketing currently promotes only 10% of all products. The industry uses social media as the most prominent platform for marketing. It helps you earn a one-time or recurring income by promoting products.
You, too, can begin earning a steady stream of side income by becoming an affiliate marketer. All you need is a website, Facebook fan page, blog, or mobile app to begin. Affiliate marketing in New Zealand is still in its nascent stages. Only 15 out of the top 100 businesses in the country have affiliate programs.
In 2018-19, online shopping accounted for only 9% of the total spending in New Zealand and amounted to $4 billion. If the industry grows at 4% per year until 2025, you can expect this market to grow up to $10 billion. There’s still a long road ahead, and you’ll get the early-bird advantage as the concept peaks.
With these pointers, you can succeed as an affiliate marketer.
Pick One Platform
While affiliate marketing works on any social media platform, it is best to decide what you want to use. It will be hard to juggle more than one website. This will allow you to focus your efforts on one medium.
Decide On One Niche
“Jack of all trades and king of none” is not just a popular proverb. It is true in affiliate marketing. If you promote anything and everything, your brand will seem untrustworthy. Sticking to a single niche can establish you as an expert in the field and attract more followers and, therefore, more business.
Find a Reliable Affiliate Program
There are two types of affiliate programs: high-volume, low-paying, and low-volume, high-paying. You will have to decide what works for you. If your audience is part of the business community, your best bet is low-volume, high-paying affiliate marketing in New Zealand.
Only when you churn out great content will you be able to generate traffic. With thousands of websites trying to attract the audience’s attention, content is what will set you apart. You need to ensure that the content is relevant, adds value, and is periodic.
You can divert traffic either by using paid traffic, SEO, or by creating an email list. Each method has its pros and cons. You will have to decide on what works for you. All that is required is that you be creative. This applies to all locations, be it Auckland with major corporate offices, Wellington with service industries, or Christ Church as the agriculture and manufacturing hub.
Get People to Click
How contextual your content is, and the link placement plays a huge role in the audience clicking on the link. You can’t simply place them randomly. You will have to use strategically placed keywords, which makes the reader invariably click on it. If your content is visual, you can use callouts to place affiliate links.
In affiliate marketing, conversions are a two-step process. The first step is the click on the link, and the second step is customers buying the product or service. In the first step, you can control; in the second one, you cannot. However, you can try to find programs that have a good conversion rate and control the second step to a certain extent.
Enjoy What You Do
Those who are passionate about their niche will transfer their passion to the web and, therefore, to the customer. Customers can sniff a cliché from a distance, so skip them. Love what you do, and customers will automatically be attracted to your enthusiasm.
Everything takes time. Despite having a large fan base, you may not see a large turnover during your marketing efforts during the first few months. Be patient! People will be sceptical about it initially. As you labour on, they will start to trust you, and the day will arrive when they click on the link.
Affiliate marketing in New Zealand is picking up momentum globally. You can be part of this momentum before it peaks out. By using the above-mentioned tips and tricks, you, too, can become a highly influential affiliate marketer. Customers rule the web and the only way you can attract their attention away from the completion is by adding value through great content.