Did you know that there are 67 thousand searches are performed on Google every second? This means that search engine optimization, also known as SEO, is more important than ever. However, SEO is constantly changing.
Recently Google’s search algorithm updated to BERT. So how exactly has Google’s BERT update affected marketing? Keep reading to learn the benefits and the consequences of BERT’s features.
What is BERT?
BERT is the latest algorithm update for Google. BERT stands for Bidirectional Encoder Representations from Transformers. But don’t worry you don’t need to have that memorized.
However, you should memorize the changes that affect you and your online marketing efforts. For most SEO experts and website content marketers, this is an update that will be helpful to you. Although, there may be consequences to those you have poorly written sites.
You Need to Add Context to Your Website
The main takeaway from BERT’s update is that you will likely need to add more context to your website. Through BERT, Google is able to better understand many search queries. This is because BERT’s algorithm helps Google look at a search query as a whole instead of just words typed together.
Some SEO trends in the past may have caused you to optimize your website for certain long-tail search queries. However, this is only going to be more important with BERT at play.
Keep context in mind when writing content that answers questions. Now Google will do a better job understanding what questions mean without having to be super-specific in your search query.
This BERT meaning also tells marketers that it will be better at deciphering prepositions. This will be crucial in searches related to voice search.
This will only be effecting searches made in English in English speaking countries. More on that in the next section.
BERT Only Effects English Language Searches
The new BERT update will only affect English searches. If your website is in English this may be of consequence to you while it still rolls out in other languages. You will have to work will the changes while other non-English speaking SEO marketers will not yet.
However, BERT will affect non-English langue featured snippets. If this feature is introduced in your country and language then you should pay attention to BERT now. This is a good reminder to optimize all aspects of the user experience.
Featured snippets will also be better understood by BERT. This may be a consequence while webmasters update their content, but overall it will be beneficial.
Start Using BERT’s Features For SEO Success
Now that you know the benefits and consequences of BERT’s algorithm it is time to start applying your knowledge. Use these tips to optimize your future website content. Overall, you should not be too concerned about BERT, but you should learn the algorithm updates and make them work in your favor!
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