It takes only 10 seconds before consumers form an impression of your brand. Meanwhile, it can take 5 to 7 impressions before they remember who you are. If you don’t have a brand awareness strategy in place, you could lose potential customers.
Instead, you need consistency and repetition to boost brand awareness and recognition.
Once you build brand recognition, you can stand out from competitors and start growing your business. Do you know where to start? If not, that’s okay.
Instead, keep these seven tips for finding a corporate branding agency in mind. With their help, you can develop an effective corporate branding strategy. Then, you can reach new customers and grow.
Give your business the boost it needs with these tips for finding a professional branding agency today!
1. Know Your Goals
Before you start searching, it’s important that you define your goals. You’ll struggle to find a corporate branding agency that can accomplish your goals otherwise.
Think about your company’s long-term goals. Try to set SMART goals.
SMART stands for Specific, Measurable, Attainable, Results-Driven, Timely. These goals are easy to track.
Maybe you want to improve your overall ROI by 25% by the end of the fourth quarter.
Once you determine your business objectives, you can pinpoint which marketing goals will help you accomplish your objectives.
Are you trying to increase sales for a specific product? Maybe you want to increase your social media followers? What about putting your brand in front of a broader target audience?
As you speak with different corporate branding companies, ask them about their abilities to achieve your goals. Do they have a cookie-cutter approach in mind? If they do, cross them off your list.
Your business is unique. Don’t choose a company that treats you like anyone else. Instead, choose an agency that creates a unique branding strategy.
They should have with your business and customers in mind.
Otherwise, you’ll fail to stand out from competitors, attract new customers, and boost brand awareness.
An agency shouldn’t determine which services you need before learning about your business. They should take the time to consider your market, obstacles, and unique value proposition. If they don’t understand your brand, they’ll fail to market your business.
A professional team will know how to align your corporate branding strategy with your overall business goals in mind.
2. Choose Experience
As you speak with different corporate branding companies, take the time to ask about experience. Do they specialize in branding services? Is corporate branding a new service they offer?
People learn from experience. Choose a branding agency that has years of experience they can leverage. These companies will know which strategies to use and which pitfalls to avoid.
Otherwise, an agency might end up using your company as a guinea pig for new services. They could end up wasting your marketing budget away as a result.
Ask about the agency’s team, too. What are their credentials? Are they educated, trained, and experienced?
Are they up-to-date with the latest techniques and branding trends? If they’re behind the times, they could make your brand look outdated, too.
Ask if they have experience working with companies in your industry, too. You can leverage their prior experience to give yourself a competitive advantage.
Reviewing an agency’s credentials will help you learn more about their abilities.
3. Review Their Services
Before choosing a corporate branding company, it helps to learn more about their services. Do you want to work with a company that only provides branding services? Would you prefer to work with a full-service marketing agency?
There are benefits to both.
An agency that specializes in branding will know the best techniques and tactics to use. Their specialization means they have the specific knowledge you need. They’ll focus solely on improving your brand instead of splitting their attention.
A full-service agency, on the other hand, can help you create a wow-worthy brand. Then, they’ll use that branding to improve your overall marketing strategy. For example, they can use your new brand to help you develop digital ads for pay-per-click campaigns.
Once you develop a new brand, it’s important to use it across every marketing channel. Consistency can increase revenue by up to 23%. Having a distinct brand color could even boost recognition by up to 80%.
Why is consistency essential to branding, and what is a design system? This guide can help you learn more.
4. Ask for Case Studies
If you want to learn more about an agency’s corporate branding services, ask if you can see case studies.
How have they helped their previous clients? What proof do they have that their services were beneficial to the business? What key performance indicators (KPIs) did they review?
Reviewing case studies can help you learn how the agency measures success.
Did they help their clients achieve their overall marketing goals and business objectives? If they don’t have proof of their abilities, you might want to keep searching.
5. Read Up on Reviews
You can also learn more about an agency’s corporate branding services by reading reviews. Look for reviews on the agency’s Better Business Bureau and Google My Business listings. The agency might have reviews on their website, too.
The reviews on their website were likely hand-picked. Looking at third-party websites can help you build an unbiased view of the agency.
6. Ask About Their Process
Before choosing an agency, ask about their creative process.
Will they research your customers, business, and competitors first? Will they develop a customized plan to improve your branding? What do they need to start working on your brand?
Learning about their process will help you confirm they know what they’re doing.
7. Review Their Contract
Don’t rush to sign an agreement. Instead, take the time to review what’s included in the contract.
How often will you communicate with the agency? Will they tell you how the campaigns are progressing? What timeframe do they need?
If you have any questions, ask before you sign on the dotted line.
Boost Your Brand: 7 Tips for Finding the Best Corporate Branding Agency
Ready to give your brand a major boost? Keep these tips for finding the best corporate agency around, first. With these tips, you can find a professional team capable of helping you accomplish your goals.
Looking for more ways to boost your business? Explore our latest Business guides for more tips today!