Creating Brand Recognition Through Video Marketing

When people think of video marketing, the first thing that comes to mind is a viral video. One of the earliest clips that really swept the globe was the 2007 YouTube video titled “Charlie bit my finger, again!” To date, it’s now amassed 869,577,705 views.

However, video marketing can take many forms. Among these are:

• Presentations
• Explainers
• Ads
• Video blogs
• Lives streams
• Interviews
• DIYs
• Product promotions
• Video podcast

Now, if you are a small company on a budget, you might balk at the prospect of hiring a Video Production Company NJ to handle your video marketing. But it’s no longer a question of adding video into your online marketing arsenal. With the trend nowadays, it’s a necessity.

For instance, more than 5 in 10 of the audience want more video content from the companies and businesses they support. This is not surprising, of course, considering that 5 billion videos are being watched every day all across the globe.

So how does a video production company NJ take advantage of this trend to push your message to your target audience?

1. Help Find Your Voice. The voice is the concept that identifies your brand to your audience. Even with the advances in technology, robotics, and AI, people still relate to another human being. That’s why your company needs to have its own personality, a person in a metaphorical sense who has its own ideals, behave in a certain way, a distinctive speech pattern, and the like. The goal is to let them hear your voice in their heads even if they close their eyes.
2. Tell Your Story. What is your story, and why should people care to hear about it? Mom and pop stores that have survived through generations have the most charming of tales. It resonates with people because everybody knows somebody like that.

Homegrown New Jersey residents stayed true to themselves despite the world changing around them. But you can’t manufacture a story because it will blowback in your face. People hate fakers. But every hero and even a villain has an origin story. You certainly have your own. The trick is to make sure people will listen.

1. Finding that Sweet Spot. How long should a video last? Companies with in-house production teams often make the mistake of dragging a video too long. The average person in the US now watches videos for an average of six hours each day. How much do you think they spend watching product videos or ads?

A study of more than 500,000 videos showed that the sweet spot seemed to be at the 2-minute mark. After that, the attention span of the audience starts to wane. However, it’s not always true. The average ad lasts about 30 seconds, but Thai commercials, which seemed to have perfected the art of tugging at the heartstrings, typically last 3 minutes or more and people watch them to the very end. So it’s not the length, it’s the reward.

Now, you might be thinking about the cost. However, video marketing has the biggest returns on investment compared to other digital marketing methods. In fact, 8 in 10 companies are satisfied with the results of their video marketing campaign.