Nearly half of Google searches are for local businesses. At least 72% of these people visit a local store after a search. Unfortunately, 35% of small businesses don’t think they need a web presence.
That’s not true! With search engine optimization (SEO), you can reach consumers searching for small businesses like yours.
Do you need local SEO for small businesses? Yes!
Read on to discover why local SEO is essential for small businesses today.
Generate Foot Traffic
A strong local SEO strategy involves multiple components. For example, you can target location-specific keywords within your blog content. When someone searches using relevant keywords, your content could appear.
You can also optimize your Google Business profile. As consumers search for small businesses like yours, your listing will appear. Your Google Business profile can show consumers your address and directions to your store.
It also displays customer reviews, your hours, website URL, and more.
These local SEO strategies can help direct more people to your storefront. Then, you can generate more foot traffic (and as a result, more sales!).
Which small businesses appear when you Google your products or services online? If you’re not reaching the top of a search page, you’re not generating brand awareness. The less often consumers see your brand, the more likely they’ll forget who you are.
With local SEO for small businesses, you can boost your rankings and appear in front of consumers more often. Then, you can remain top-of-mind with potential shoppers.
Remember, your Google Business profile can display reviews from your recent clients. Positive reviews can boost your brand credibility.
In fact, about 95% of customers read reviews before shopping. Over 90% determine the quality of local businesses based on reviews.
Show consumers your small business is worthy of their trust with local SEO.
Boost Leads and Sales
Generating more foot and website traffic can help you generate more leads and sales. As your ROI improves, you can experience lasting growth.
Consider working with an experienced local SEO marketing agency this year. With their help, you can use the most effective tactics for improving your rankings. As your SEO rankings improve, you can reach more customers and generate more sales.
For example, they can help you create location-based content throughout the year. They’ll ensure you don’t fall behind the latest local SEO trends, too.
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Get Ahead of Competitors
Improving your rankings with SEO for businesses will help your site rank at the top of the page. Consumers will see your local business before any competitor’s.
As a result, you can start growing before the competition gets a chance.
Go Local: Choose Local SEO for Small Businesses Today
Local SEO for small businesses can have a major impact on your future success. Consider requesting local SEO services today. Then, start reaching more customers than ever before.
Help your local business grow with SEO.
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