A business’ success does not rely only on a comprehensive marketing plan and the employment of the best workers. If you plan to have a physical store, you should consider your shop layout as well.
Some companies provide services such as shopfitting solutions and shop supplies for store owners. They can help the latter achieve their business objectives.
Why planning for a store layout is important
With the rise of online stores in the past few years, there are effects on the customer traffic of brick-and-mortar stores. Some popular brands, such as Abercrombie & Fitch and Payless ShoeSource, filed for either bankruptcy or closure due to the proliferation of e-commerce.
However, this does not mean it is the end of brick-and-mortar stores. A lot of physical stores still thrive well despite the popularity of online shops. After all, these retail stores have the same business goals. These goals are to vie for customers’ attention and create an unforgettable shopping experience for their customers. A carefully-planned store layout can achieve the said objectives.
The layout depends on the allotted store space and your target market. Careful planning of your store layout can help achieve your business goals of profitability and store traffic. It should also make your store attractive and comfortable to walk around. It should encourage your customers to come back for more shopping.
Types of store layout
There are many types of store layouts you can consider. As mentioned, it depends on your target market and the store size. These layouts can help provide a positive experience and satisfying shopping results for the customers. Here are some of the most common types of store layouts used by business owners today.
Grid/straight floor plan
This floor plan is one of the most common store layouts that are used in convenience stores and supermarkets. Shelves are organized by category. For example, an aisle may display all sorts of condiments, and the next aisle contains the snacks. Other aisles can have cleaning items and hygiene products. Cashiers are usually found in one corner or near the storefront.
Diagonal floor plan
This design can be similar to the grid floor plan. The difference is that the shelves have a diagonal arrangement. Unlike the former one, diagonal store layouts enable you to have a clear sight of the products. This type is commonly used in beauty stores and electronic gadget stores where you can try or test the products.
Free-flow floor plan
This one is used in high-end boutiques and specialty stores such as bakeries, apparel, and designer brands. It doesn’t have a definite store flow and lets the customer walk through the store freely.
There are other types of store layouts that are used by business owners. Regardless of the store layout, the business should help you achieve your goals and objectives.Your store layout should be more than about an increase in profit and a wide array of product displays. The floor design should provide a memorable shopping experience that your customers will want to return.