Content marketing can help you generate organic leads. This form of marketing comes in many forms. You can deploy it via your blog, social media, and through influencer marketing. Teaming up with influencers is a great way to build trust and show authority with your audience. Influencer marketing drives purchasing decisions and helps you reach people where traditional marketing proves of little value. Let’s take a closer look at influencer marketing, including what it is and how it enhances your content marketing return on investment (ROI).
What Is Influencer Marketing?
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Influencer marketing combines celebrity endorsements with content marketing. It’s important to note that effective influencer marketing goes beyond finding someone with a massive audience and offering them money to promote a certain brand. Instead, influencer marketing is about connecting with people who have significant influence across an audience that is relevant to your buyer persona. You’ll want to find someone who already has a loyal following and who has built trust with their followers. With effective influencer marketing, the influencer convinces his or her audience that your brand is worth purchasing from.
Drive Purchasing Decisions
Influencer marketing can drive sales. Consumers turn to influencers on a regular basis to help them with their purchasing decisions. One study discovered nearly 40% of people make a purchase if they see an influencer promoting the product. When an influencer promotes your brand or a certain product, you’re convincing people that your brand has captured the attention of someone who spends their time promoting only quality products.
Better Than Traditional Advertising
Today’s online users pay little attention to banner ads. HubSpot says the average click-through-rate for a display ad is 0.06%. With influencer marketing, you go around banner ad blindness. This form of marketing naturally puts your brand and products right in front of an audience that’s interested in what you sell.
Better Connection With Your Audience
The amount of time that audiences spend on social media continues to increase. However, many social media users view Facebook retargeting ads as intrusive and annoying. When an influencer mentions your brand on social media, you’re no longer intruding on your audience with an annoying ad. Instead, you’re connecting with the audience on a personal level.
Another way influencer marketing improves your ROI is by having a high ROI itself. From a spending perspective, influencer marketing boasts an ROI that’s 11 times higher than what you’ll enjoy through other forms of marketing. With this in mind, it’s important to include spending for influencer marketing when planning your digital marketing budget.
You can take advantage of influencer marketing in many ways. From having the influencer post a product review on his or her own site to publishing a tweet on Twitter promoting your brand, you’ll work with the influencer to create a solid strategy. The most important part of influencer marketing is picking an influencer who has significant influence over an audience that’s already interested in what you sell. You may find teaming up with more than one influencer is the best strategy to deploy.