In the modern-day, there’s absolutely no doubt that we’re living in a digital age. The years preceding 2020 have ushered in a plethora of technological advancements.
Today, more than ever, people consume digital media. Everyone including your own grandmother probably has a smartphone that they always keep on their person. There’s just nothing to do but face it: today’s world is a digital one.
That’s precisely why so many businesses have turned to digital marketing and found tremendous success because their customers spend so much time online.
However, businesses fail to realize the importance of a traditional strategy: print marketing. That’s right, even in this digital age, print marketing can still be a massive boost to any company’s sales.
Think about it. At the end of the day, paper still hasn’t been phased out. There are still magazines in waiting rooms, newspapers delivered to doorsteps every morning, and print advertising is all around us on billboards.
If you want to learn how to harness the power of print marketing to boost your business, you’re in the right place. In this article, we’ll expose the power of one of the most important forms of print marketing: leaflets.
There’s no doubt that you’ve come across an advertising leaflet in the past. It might have been a simple one-pager, a more complicated trifold, or some other kind that was slipped in your door. Leaflet marketing is a timeless strategy with several advantages.
Firstly, it’s a relatively low cost. Once you have a design nailed down, the only major costs are printing and distribution. Printing is easily done in bulk, and distribution is also a relatively cheap cost due to the unskilled labor required. Consider this to the cost of hiring a writer to maintain a blog or a social media marketing campaign.
Second, it can help you penetrate an unfamiliar market. If you’re a local business that’s about to kick off, you can leverage Leaflet Distribution to all of the apartment complexes and mailboxes in your locality to get the word about your new business. To accomplish the same online, you’d pay hundreds if not thousands in pay per click ads!
Last but certainly not least, leaflets can house a lot of information. Depending on what paper format you choose, you’ll be able to fit quite a lot of advertising copy about your products and services on there.
Other online options aren’t nearly as spacious. A Facebook ad is only a small square of a few pixels. The same amount of digital real estate would cost infinitely more to reserve.
Print Marketing is Alive and Kicking in 2020
Clearly, print marketing is alive and kicking even in 2020, thanks to leaflets. In the comments below, take some time to tell us about how you plan to include leaflet distribution in your print marketing strategy.
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