A website is a must for businesses of all sizes and domains. Whether they are in retail, healthcare, automotive — it doesn’t matter. When it comes to building a website for your business, you’ve got two options. The first is to go for a generic website that’s all-encompassing. The second is to hire a custom web design agency to build a customised site.
It has been seen that a custom website can potentially generate more conversions and leads as opposed to a generic one.
What is a Custom Website?
A custom website is a website that is designed specifically as per the client’s requirements. As opposed to a generic website, the developers must first understand the business’s nature before designing the website.
They understand the primary objective behind building a website and then execute it. There are many benefits to custom web development that contribute to a higher number of leads and conversions.
Custom Website is Trustworthy
One reason why a custom website can generate more leads is that it looks trustworthy. Since a designer is building the website from scratch, he can include those components that develop trust.
For example, you can include client testimonials on the home page rather than create a separate page. With this approach, you can create a better first impression.
Custom websites also reflect the tone of a brand. So if you’re in the healthcare sector, then you can include more green-coloured elements. By looking at the layouts, site visitors will know that you’re in the healthcare sector. It has been proven that colour psychology can help you boost sales.
Similarly, if you’re in the retail sector, you can include retail-specific graphics that will help you stand out.
These factors are responsible for building trust that is required before the visitor can take action.
Custom Website is Built for a Specific Goal
Another reason why custom websites generate more leads is that they’re created to accomplish a specific goal.
For example, you can create specific pages meant to provide all the necessary details about a product. You can include slideshows, videos, 360-degree images, close-ups, and a list of features at will. With a generic website, you’ll have limitations in this regard.
Similarly, you can create pages and forms that are designed to capture email submissions. These pages are called “Landing Pages” and are often used for sales and marketing purposes.
Since custom websites are goal-specific, they achieve better results.
Provides Better User Experience
Providing the best possible user experience is key to generating leads. You cannot have a mediocre website and expect leads to flow in.
Custom websites can provide a better user experience since they can exclude the pages and components that are irrelevant. By doing so, you increase your website loading speed, which in turn enhances user experience.
By taking care of these little things, you can generate more leads than your competitor.
There are many more reasons why custom web development is superior to generic web development. If implemented correctly, you’ll end up saving money in the long run. So when hiring a web design agency, consult about creating a custom website that speaks to your brand’s voice
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