Marketing your CBD skincare products effectively will produce long-term business growth and success. When you have an effective marketing plan, your online presence will grow organically and see high conversion rates. For example, if someone is searching “CBD gummies near me,” are they going to find your website on the first page of their search? They need to for your business to grow. Your website needs to be consistently high ranking.
Here are a few tips to help you market your products.
Fully understanding the benefits of your products is critical to creating an effective marketing campaign. Knowing the physical benefits of your products will allow you to easily tap into the emotional benefits of your products. CBD products are derived from the cannabis plant but do not contain THC. They include gummies, CBD oil, tinctures, capsules, lotions, and salves. The potency of CBD products can vary based on what it is. These products come in different flavors and dosages so that you can tailor products to specific needs. CBD products may help with stress, insomnia, and chronic pain. CBD skincare products specifically can help with the appearance and overall wellness of your skin.
When creating advertising for a product, the goal is to tap into the emotional benefits of using the product. For example, anti-aging products don’t sell by describing the ingredients—they sell by explaining how the customer will feel using the products. The advertising should focus on how young and confident the customer will feel due to using the product. CBD products are widely used to reduce burnout and tension, which is a positive emotional benefit. Utilizing CBD skincare products and adopting lifestyle habits that will reduce stress can positively impact the skin, making the customer feel and look better.
When running an online business, the e-commerce solution you use can make or break your business. You need a well-established platform capable of handling the level of business and website traffic you will be getting. Dermpro.com is an example of an e-commerce platform that will allow you to set up a fully functioning online store quickly. They work primarily with dermatologists, so they are accustomed to the client that a beauty company will be marketing to, and they have tools that will help. Dermpro will help you manage online inventory and sales while offering a blog or articles on lifestyle habits that support your brand, as well as specials and editor’s pick products that can increase online revenue.
You need to understand your target customers, why they choose CBD skincare products, and what they are looking for in their skincare routines. Understanding the demographics of your customers will allow you to target your marketing to them in both where you market and how you market. Going back to the example of anti-aging products, if your target is a much younger audience, you don’t want to focus on anti-aging because your customers aren’t worried about that yet.
You also need to research to know the keywords that are going to drive people to your website. SEO is critical to your overall marketing plan and is something you should consider outsourcing to an SEO professional agency to ensure you are getting the most exposure possible. You will likely need keywords and phrases that include flavors, gummies, CBD, dose, hemp plants, cannabidiol, candy, high-potency, first time, broad-spectrum CBD, the best value, the best option, and side effects. Your SEO company will research for you to determine the highest-value keywords and the best ways to use them throughout your website and social media content.