If you’ve ever wondered how to be successful on Shopify, look no further.
Shopify is a dropshipping service that allows people to build digital stores full of products that aren’t theirs. These stores act as middlemen between the customers and distributors, and the store owners don’t have to manage the shipping side of things.
Some of the most successful Shopify stores are pulling in hundreds of thousands of dollars each year by doing several effective strategies.
Keep on reading to learn about 5 tips to know when you start a Shopify store.
1. Remove Logos from Photos
One of the first things you’ll need to do if you want to have a good Shopify success rate is remove logos on the product photos. Since Shopify is a dropshipping service, every product will have a different logo because they come from different sources.
When you’re trying to make your site look good, people will be more likely to dodge the site if they see the products are from a bunch of different brands.
Dropshipping is all about making the products look like your own, so start removing the logos from photos. This will be easier when the products are on plain-color backgrounds because you’ll just have to paint the same color over them.
If you have products with detailed backgrounds, try cropping the photo so that the logo doesn’t show up.
Doing this will make it look as though the products belong to you, so customers will feel more confident when purchasing things on your site.
2. Make the Pricing Look Aesthetic
The prices of your products will also play a big role in whether people buy your products. There’s something that people love about seeing even numbers, so having a product with .97 at the end of the price will look unappealing to customers.
Instead, try to make every product have .00 at the end. If you’d like to stand out, you can go for .99, but don’t do anything else.
The best part about Shopify is that you won’t have to go through and manually change each price. You can use the Change Formatting option within the Shopify settings to make all of your prices reflect the change.
3. Include Your Policies In the Footer
When learning how to be successful on Shopify, you must quickly take to the idea of putting your store policies in the footer of your products. This ensures that customers see what your policies are, so they can’t try to save you’ve never stated something if they have a problem with your product.
This is especially important when you have strict refund policies. It will prevent customers from complaining because they’ll have seen the policy before buying a product.
When customers see the policy, they’ll know what they’re getting themselves into. You can find a variety of Shopify policies in the settings under Legal.
Getting Shopify help would make the policy process simpler for you because you can ask someone for a professional opinion about what kind of policies you should incorporate into your site.
4. Update Your Inventory
Dropshipping stores find most of their success because they constantly add new products that give customers a reason to keep coming back. If you don’t update your inventory, you’ll start to lose customers over time because they’ll already have most of your products.
Updating inventory on Shopify is simple because you can search up products that you’d be interested in and quickly import them into your store.
From there, you can start editing the photos, description, and price of the product. When updating your inventory, ensure that you add similar products to what you’re currently selling.
This process will help your SEO because Google’s algorithm will pick up that your site is actively changing. If you didn’t update it, your site would go to the back of the line and people would rarely see it whenever they’re searching for products.
5. Advertise Effectively
Building a business out of Shopify can be done by anyone, but most people fall short when it comes to advertising. Setting up the site and getting your products imported is simple, and advertising can be simple providing that you know what you’re doing.
People often think that they have to resort to Facebook Ads to start picking up customers. While this will bring traffic to your site, there are better ways to advertise.
One effective strategy is to reach out to people that would advertise your products. In return, you could offer free products to them instead of paying cash.
This is commonly done with social media influencers because advertisers can spread their message to a specific audience. For example, if your Shopify business is all about selling fitness products, you could ask an influencer in the fitness industry to give a shoutout.
Should you decide to advertise on social media, use all of the features that are provided to you. You’ll be able to choose the age, location, and gender of those that you’d like to see your advertisements.
Start Doing the Same as the Most Successful Shopify Stores Today
Entering the dropshipping business doesn’t mean you have to go in without a clue of what you’re doing. After reading these tips, you now know what the most successful Shopify stores do, so you should start doing the same.
We encourage you to build your site and get your Shopify account set up. From there, you can start tinkering with the settings and add products to your site.
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