College hiring is on the increase, with more employers looking to hire 2019 graduates than they did in 2018 according to the National Association of Colleges and Employers. However, as more companies look to hire graduates, it becomes more important to recruit them as effectively as possible. Generation Zers are looking for different things to the Millennial generation, and drastically different things to the generations before. Knowing what they are looking for can, therefore, help you to attract the best talent. If you’re an employer, read on for a list of some of the things you can do to attract the very best of Generation Z.
Development
Unlike previous generations, Generation Z isn’t purely motivated by money. Instead, graduates are now looking for much more from their first job. Companies that offer them development and networking opportunities are going to be much more sought after than those who purely offer a good salary. Employees from this generation will be viewing their first graduate job as a stepping stone to their next one, but employers who capitalize on this could attract the best talent.
Security
According to the Generation Z Guru website, employers who can offer job security are those that will be in high demand for graduates. Nobody likes to be worrying about whether they will have a job in six months’ time, and many graduates have seen their parents made redundant through no fault of their own. In addition to job security, Generation Z employees are also looking towards employers that can provide them with a generous benefits package. Those who offer decent health insurance packages and things like student loan assistance are going to be able to attract the best of the best.
Quick Response Times
Generation Z has grown up with the ability to get whatever they want quickly. Whether it’s ordering and receiving items from the internet, or simply searching for information via their smart devices. This need for instant gratification has followed through to their careers. Most graduates are unwilling to wait weeks or months for a decision to be made and will favor companies that respond to their applications and queries quickly.
Avoid Using Social Media to Recruit
Unlike the Millennial generation, Generation Zers are very protective over their online privacy and this includes their social media profiles. It’s important to avoid recruiting them via social sites like Twitter and Facebook. If you really feel the need to contact Generation Z via social sites, it’s best to stick to purely business ones like LinkedIn. That said, all employers should tread lightly in this area.
When attracting talent to your company, it’s important that you make a good first impression. While not all businesses will be able to offer large healthcare packages and development opportunities, most should be able to respond quickly to applications and avoid making graduates feel uncomfortable. By taking the above advice into account, you should be able to make the recruitment process more effective and hire the talent that is best suited to your company.
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