Product packaging is one of the final steps of preparing a product for launch. It’s also one of the most important aspects of selling because it affects customers’ psychology.
In simple words, good packaging can boost sales; plain, unimpressive packaging can go unnoticed, regardless of the product quality. This is because when people go shopping, they don’t know which products are the best, so they make decisions based on packaging.
Keep reading to learn about the basics of package design and the steps you should take to find the right fit for your products.
Step 1: Brainstorm Ideas
The first step to finding the right packaging for your products is to brainstorm ideas. You can either work with a designer to help you find a solution faster or research the packaging of your competitors and industry leaders for inspiration.
Once you know what you want, you can hire a professional package designer to create the final designs. Some printing companies may offer in-house design services and they’ll make all the drafts and designs before printing.
Step 2: Create a Design
Once you have a few ideas about how you want the product to look, it’s time to find a designer specializing in product packaging. They’ll create several versions and product mockups so you can see how the actual end product will look like.
Then, you can work together to decide on colors, finishes, dimensions, and functionality of the packaging. If hiring a designer is not in your budget, you can try to create your own packaging using programs like Adobe Illustrator, Photoshop, Canva, and Inkscape.
Step 3: Choose the Right Materials
After choosing the design, the next step is to choose the types of packaging materials you want to use. Make a decision based on your budget, the printing company quote, and the type of product you’re selling.
For example, if you sell liquids, the type of material must protect the contents from spoiling and leakage. If you sell products made of wood or plastic, the packaging can be lighter. If you sell fragile items or products that are easy to damage, choose sturdy and strong packaging materials.
Step 4: Know Your Budget
Before you start looking for printing and packaging companies, make sure to set a budget. Some materials, finishes, and shapes are more expensive than basic packaging, so get some quotes before you approve the final package design.
This way, you can find a company that’ll meet your needs so you can have packaging options you’re happy with. The most important thing is to choose a design that looks attractive regardless of the materials you use.
Step 5: Find the Right Packaging Company
Once you have an initial idea about the type of packaging you want, it’s time to find a packaging manufacturer. You need a professional, reliable company that uses quality materials and one that can produce units within your budget.
For example, this packaging company specializes in both wholesale and retail packaging solutions that you can customize. Always do detailed research on the companies and read online reviews before you hire them.
Apply the Basics of Good Packaging to your Products and Boost Sales
No matter what you’re selling, good packaging is essential for your products to attract the customer’s attention on store shelves. From the design and branding to the shape and type of materials you’ll use, packaging helps create a good first impression of your brand.
Want more small business and entrepreneurship tips? Check out some of the other articles on our website where we share the latest industry trends and updates.