Billions of people use search engines like Google to find what they’re looking for online. Each of those uses could mean a hit or a sale for your business… Assuming of course that Google presents your website as an option when consumers conduct a search.
So how can you stack the deck in your favor? How can you become one of the top sites in search engine rankings when searchers are interested in products and services in your company’s niche?
Content creation and search engine visibility.
Each piece of content you add to your website gives you an additional chance that content will be valued by search engines and ranked among their top results. To improve the odds that the content you create will get discovered, keep these 5 tips in mind when crafting.
Integrate Keywords
Keyword interrogation is integral if your intention when creating content is for search engine users to find it.
For the uninitiated, keywords are the words/phrases people type into search engines when they’re looking for something. Once you understand the keywords people use when seeking your products or services, you can use that keyword liberally in the content on your site. That will signal to search engines that your content is hyper-relevant.
To discover frequently used, relevant keywords, you’ll need to use a keyword research tool that you can buy subscriptions to online. If you’re overwhelmed by that workflow, working with XPM Agency or other digital marketing groups can streamline the process.
Don’t Forget Metadata
Every piece of content you craft can have metadata integrated into it which will give search engines a better idea of what they’re looking at.
If you add a picture to your website, add metadata in the way of an image description and alt text. If you craft a blog post, fill out its keyword, description, and author boxes.
The more relevant metadata you add to your content, the better its search engine visibility will be.
Make Your Content Good
Bad content that’s keyword-rich won’t fare well on search engines for long. In addition to keywords, search engines look at things like “bounce rates” to determine how valuable content is to people that click onto it.
If Google is seeing that people who click on your pages only stay on them for a couple of seconds, Google will downgrade your rankings.
Post Often and Flag Search Engines When You Do
Search engines value fresh sites that are active, so post quality content often. When you do, head over to popular search engine’s “Webmaster Tools” sections. From there, you can manually trigger a “crawl” of your newly published work.
You can find Google’s Webmaster Tools here and Bing’s here.
Search Engine Visibility Can Make or Break Your Business
People use search engines to facilitate just about everything they do online. By investing in creating content that’s targeted at boosting your search engine visibility, you set your business’ online presence up to thrive.
We hope our advice serves you well as you delve further into search engine optimization. Our team also welcomes you to dive deeper into tips for creating SEO content, marketing advice, and more on our blog.
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