So, you’re a blogger, and you’re about to go live!
But before you do, here’s a question for you:
How do you get people to stop and read your post when there are millions of other bloggers out there?
By grabbing their attention, of course!
And you do that by designing a logo that’s not only eye-catching and market-related, but also responsive and versatile so you can easily promote your blog on numerous social media platforms to let the world know you exist.
But I’m sure you already thought of that, yes?
Then join me and find out how to design a pixel-perfect logo for your blog.
1. First things first – what makes a good logo?
The definition’s easy:
One that suits your blog’s voice and visually delivers your message, stands out from your competitors, is versatile (can be used anywhere), and connects with your target audience on numerous emotional levels.
But of course, designing one’s a little more complicated!
So, let’s start by breaking the definition down into workable pieces:
- Your voice – Is your DNA and unique to you; it reflects your blog’s identity, making it memorable and instantly recognizable to readers.
- Your message – What you’re trying to say and how you’re saying it. IE, your style of writing, the content you post, and the images you use.
- Versatility – Your logo has to be scalable and responsive so you can use it to promote your blog on numerous platforms.
- Audience appeal – Your target audience’s demographic could be vast, and your logo has to appeal to all of them.
An excellent way of gaining an understanding of how to design a perfect pixel logo is by first using a logo maker. These innovative AI tools already have a catalog of colors, fonts, shapes, and logotypes pertaining to your blog’s market place, and you could save yourself hours of research by spending a few minutes looking at their suggested designs.
2. Next, consider your audience!
You have your niche, it has an audience, they have a particular demographic, and your logo has to connect with them for your blog to capture their attention.
You achieve this by designing your logo around your audience.
But does that mean you can’t design a logo that you like?
No. it doesn’t.
However, first, there are essential design rules you have to research and follow before you add your design tastes. By doing so, you’ll not only design a logo that’s unique to you and your voice but one that also connects with your target audience.
Do that, and you’re already halfway to creating a logo that will help your blog get noticed!
Let’s look at three of those rules next:
3. Logotypes, which one to use?
The logotype you choose and its design are where you can address versatility.
There are three main types to choose from:
- Wordmark —Your name or website, designed to convey your blog’s voice and personality.
- Icon – An image in which your name is inextricably connected to and recognized by.
- Combination – An icon and wordmark combination.
And you can add another several subtypes to those if you want to cover all possible logotypes!
But here’s the good news, a wordmark logotype is the most commonly used choice for bloggers, as it’s straightforward, easy to read (usually only your name), thus making it extremely versatile.
However, if you want to make your logo a little more eye-catching, you can use a monogram (think CHANNEL) or even combine your name with an icon that’s related to your blog’s market, giving you a combination logotype.
But all of these styles will emphasize your chosen typeface, so let’s look at that next.
4. Typeface and their secret language!
You have to speak your audience’s language, and this is where typeface can help you.
The font style you choose will depend on two things:
- The nature of your blog.
- Your reader’s demographic.
If you’re providing tax advice, then bubble or funky fonts wouldn’t suit; however, if you’re blogging about travel or entertainment, then fun fonts could work well.
But there are thousands of fonts to choose from!
There sure are, but these next four are what work best when blogging:
- Serif fonts – Serifs are the little “feet” at the end of the letter, making the font look old-fashioned, classic, and high-end. They are very versatile and look incredibly well with vintage, elegant or traditional designs.
- Sans serif fonts – A Serif without the feet. A Modern, clean, sleek, and simple looking font. Very popular in 2020.
- Script fonts – Reminiscent of handwriting and with a wide variety. You use them to make your logo look more individualistic.
- Display fonts – Decorative fonts that are highly stylized and catch the eye. A big, bold, and in your face style of font.
Your font also has to be versatile, so it retains clarity when scaled, meaning there’s no point in using a highly creative font style if your viewers can’t read it; simplicity is the trick when designing a pixel-perfect logo, and it’s what’s hot in 2020.
But don’t worry, you can still add your creative flair to your blog’s logo by using color!
5. The importance of color!
If you already have a website, then the colors you choose for your blog’s logo should relate to its color palette, as this provides consistency, which is an excellent way of ensuring readers recognize your brand and blog.
If you don’t, then you get to choose the palette that suits your blog!
But before you randomly pick the one, you should first learn about the psychology behind colors, as each has a different meaning, and they influence the viewer’s emotions, making them feel or think in a certain way.
- Red – Inspires passion and excitement.
- Orange – Is energetic, vibrant, stimulating, and playful.
- Blue – Calming and relaxed, symbolizing trustworthiness.
- Gray – For a mature, classic, and severe look.
Use only two colors in your logo as it helps to keep your it clean and versatile, and by choosing the rightones, you can make your logo jump from the screen.
Before you attach your logo to your blog and go live, ensure you follow these five simple steps.
If you do, you’ll give your blog a professional look, one that speaks your audience’s language, connects emotionally with color, and stands out from the millions of other bloggers already out there.
Good luck, I look forward to reading your blog some-day!