Are you looking to design some awesome product labels? Well, there are some certain things you have to know before you do.
But if you would prefer to jump in, and don’t take our advice—by all means, be our guest. However, if you’re looking to get outstanding results that clients will love, this article is for you.
We will cover a variety of tips that will help you take your product labels to the next level.
So keep reading to learn more.
Most product labels have very little space for descriptive content and imagery, so designers have to focus on creating a beautiful mix of visual and typographic.
A customer should easily be able to recognize key information through the use of contrast. And if you’re looking for information continuity, it only makes sense to use one font.
Therefore, the primary objective of typography pairing is to create a relationship between the type choices and the information provided. So, be sure to make the design impact-oriented through the use of fonts that reflect the product.
Brand consistency is also important. Your product might be part of a greater picture, which might have logos, brochures, business cards, etc. So if you already have a certain styling going on for your brand, you might as well create fluidity and recognition through type font matching.
Your product labels will heavily depend on the size of label that is available to your product. You might want a label that covers both the front and bank, or it might just be the front.
In most cases, multiple labels are required. For instance, the front has the logo and some catchy phrases, while the back has the pertinent information that helps the customer make a purchase.
It’s believed that a wrap-around label is more cost-effective, and it provides a more appealing design panel, which helps build brand identity and remind people of the product.
Ever hear of domed labels? Squared labels? There are so many label formats, so don’t think that a traditional approach is the best approach. Be creative.
Ensure that you get a high-quality print of your label. Enhance the visual appearance of the product with quality labels, because first impressions matter.
Whether it’s matte, coated or gloss—have an expert make sure that it’s on point. You don’t need to hire expensive designers or delegate the work to someone else to get a beautiful design.
You can crowdsource designs, you can make them on your own, or you can find someone who volunteers their designs. There are about a million ways to go about this, and none of them is the correct way.
So get your head in the game, try something new, and if it doesn’t work out—there’s a bunch of approaches that you can try.
One of the most important things you can do when creating a product label is to figure out the color scheme.
The colors that you will be using will depend on a variety of factors, but they will also affect many other factors. For instance, your target customer, type of product, and competition will help you decide which color to use to stand out from the rest.
Seamless color coordination is critical to the overall design of the product. If your product is very high energy with joyful typography, you might as well use bold and bright colors.
Make your product stand out, and catch the eyes of customers. If your product label is full of color, it’s full of life. Like attracts like, and people love feeling alive.
Colors and typography matter, but visual elements are just as important. Illustrations are very useful in creating a certain feeling associated with your product.
Imagery is language, thus one must make use of it. The type of imagery you will be using will depend on the product that is being designed.
If you’re designing a label for a new flavored drink, you might include imagery of that drink, fridges, or cups filled to the brim with fresh liquids.
Some labels require illustration, and it’s only better for you if you can speak about the product visually.
Ingenuine Product Labels
And the most important thing is to make sure that your product labels are original, unique, and memorable. Research your competitors, figure out why their design works.
Don’t copy them, but play on the concepts of that which work. Don’t confuse the customer about you and your competing brands, unless that’s what you’re going for.
Don’t design the product with things that are not relevant to the product, especially for the sake of increasing design value. A barcode is essential, and it should be seamless in your design.
Don’t forget the contact information. Be witty about these things. Of course, they matter, but at the same time, everybody is tired of seeing the same black on white barcodes, and ‘call us here’ lines.
Be transparent, open, and encourage communication. Give them a reason to love your product.
Labels Done Right
Now that you know how to design awesome product labels, you are well on your way to creating packaging that captivates the customer and keeps them wanting more.
There’s a reason product labels exist because you’re product is nothing like the rest. So don’t try to copy somebody else’s work, think outside of the box, and create a product label that nobody has ever seen.
When it comes to product labels, your creativity can be unbound completely. Don’t let tradition get in your head.
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