If you plan to launch a CBD retail brand, you can expect many good things. Did you know that the global CBD market is projected to reach a staggering $23.6 billion by 2025? That’s a whopping number, right?
But you may also expect the industry to get highly competitive. How can you stand out and get attention with so many players in the game? What should you do beyond competing on quality, variety, and price? Don’t worry, CBD entrepreneurs, you’re not alone.
You can use packaging as a game-changer. Let’s share some effective packaging tips to help your brand pop off the shelves and win over eager customers. Here you go!
Attract your target audience
Like any other business, you must identify your CBD brand’s target audience. Do you plan to sell to medicinal consumers? Are you catering a skincare line for women? Do you sell pet products?
Well, your target audience should be your inspiration when it comes to designing your product packaging. After all, you expect to catch their attention and get them to choose your products over someone else’s.
Check the design elements that likely resonate with your audience, from the packaging colors to shape, size, and appearance. Moreover, ensure it replicates the overall personality of your brand.
Follow the rules
While CBD is now legal in many states, you must still follow the rules when it comes to product packaging. Besides the legal requirements, you must also ensure ethical cbd packaging to win trust and credibility for your brand.
For example, using tamper-proof materials ensures the quality and integrity of the product inside. Also, stick with child-proof packaging so that consumers do not need to worry about the safety of kids and pets.
Product-specific materials make sense. After all, you cannot use the same materials for vapes, edibles, concentrates, and topicals. Moreover, eco-friendly options give your brand a green image.
Get across relevant information
When it comes to CBD packaging, you also need to balance your design with relevant information. The industry is highly regulated, and brands need to offer detailed legal information to consumers. It may vary according to state-specific guidelines.
For example, it may include your brand story, production process, and testing details. Likewise, you need to provide product-specific details such as the date of manufacturing, expiration period, composition, ideal dosage, and safety precautions.
Now that seems like a lot of stuff to fit on a small package, right? How can you accomplish it without compromising design? You can collaborate with a seasoned design partner to help you make the most of your product packaging.
So CBD entrepreneurs, you’ll probably know how critical packaging is as a branding element. Besides the aesthetics, you need to ensure it goes well with the legal requirements. Well, getting the best of both worlds can be super easy, provided you follow these tips. Most importantly, find a packaging partner you can rely on. Once you have a good one, you’re all set to win the packaging game. All the best!