Around 50.9% of marketing postcard recipients find them to be useful. Learning how to do postcard marketing the right way will help your business give people what they want.
Postcards have a high response rate (4.25%) compared to catalogs (3.9%) and dimensional mailers (4%). After all, it’s easier to look at a postcard than it is to open a direct mail envelope.
You’ve worked hard on your brand. You deserve to market your business in the most effective way possible. Postcards will exceed your expectations beyond comparison.
Here are some postcard marketing tips that’ll take your campaign to the next level:
Define Your Goals and Audience
Before you send marketing postcards, think carefully about what you’re trying to achieve. It’s okay to have general goals, but the best goals are measurable.
For example, you could aim to make 200 sales from a promotion or a $3,000 ROI. Gaining a specific number of qualified leads is another good goal. Don’t be afraid to dream big!
Target your audience effectively by using A/B testing. Thorough research helps you gain greater insight into your audience segments. This applies to both curated mailing lists and EDDM (Every Door Direct Mail).
Offer Value With Postcard Marketing
The best postcard marketing examples often include an exclusive coupon or discount code. Offering value is one of the greatest postcard marketing ideas because it directly benefits customers.
Using a discount code will help you track your campaign’s success. Just count how many people use the code and voila! You’ve measured your response.
Clean Copy
Always proofread the text multiple times on postcards for marketing. Sloppy copy makes your brand and business look unprofessional.
Use a short and sweet headline to grab consumers’ attention. The best copywriting is concise and has a clear message, so make sure you define that beforehand.
Good copy always has a clear CTA (call to action). Your CTA is the specific action you want people to take once they receive your postcard. Use deadlines to encourage people to act on your offer sooner rather than later.
Personalize Your Postcards With Good Graphics
Personalize your written copy by putting people’s names onto postcards. If you do, people will feel a more personal connection with your brand.
Use high-quality graphics that appeal to your audience. Good images persuade people to hold onto your postcard longer. They might even pin it up if the art is great.
Putting your brand colors on postcards will boost brand awareness amongst your audience.
Bigger is Better
Once again: Dream big! The bigger your postcard is, the more likely people are to see it.
Fortunately, New Era Print Solutions has different postcard size options, including oversized ones. Check out the link to see exactly how many different choices you have!
Market Your Business With Postcards Like a Boss
According to one study, 57% of respondents said that postcard marketing makes them feel more valued. Postcards help customers feel a more authentic connection with your brand.
Postcards are also great for brand recall. Around 60% of respondents said that postcards left lasting impressions upon them and the messages were easy to recall later on.
Are you ready to boost your business? Read more of our insightful articles about business and marketing. Your bank account will thank you for it.
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