Communication is the pathway to having great relationships, both in your personal and professional life. As a business owner, you’ll likely see a turnaround for the better (both in terms of sales and customer retention) when your communication efforts become a priority. On that note, here are some tips to help improve communication between you and your clients.
People receive messages differently. How a company presents information to clients is a factor that could influence how positively people respond. For example, a brochure about a treatment plan for neck cancer or kidney cancer is likely to be more effective than a spam message spewing technical jargon about a particular cancer type. Knowing the audience helps determine what information is suitable and how best your company can deliver it, be it through newsletters or booklets.
For example, brochure printing is a highly recommended communication option for clients who need in-depth information. There are many brochure types to choose from, including fold brochures and roll fold leaflets. However, companies need to use data gathered to personalize messaging and determine the appropriate channels for effectively communicating information.
Advertising on billboards is also another great way to convey a message to potential clients. Let’s say you manage a clinic and you want to advertise a specific drug administration approach that can help maintain healthy cells in cancer patients. With a billboard, you use include a powerful phrase, with details and actions needed for cancer patients to follow through and give your clinic a call.
Nowadays, communication has become easier thanks to the use of social media. Digital media entrusts the power of marketing in the hands of the consumer. In highly competitive markets, it’s customers who have power. They decide who to run with. Today’s consumers are even powerful enough to influence other people’s decisions. This power, often heralded infamously as the cancel culture, is giving companies communication headaches.
Unfortunately, businesses have no vaccine for this type of ailment. So, the best option is to listen more. Before you communicate any information to your clients, you ought to have listened to them enough. As a business, what your clients think about your services matters. Sorry to burst your bubble, but their opinions matter more than your great idea.
For example, what a cancer patient thinks and knows about cancer immunotherapy is likely to inform the cancer treatment option to run with. All it might take is one YouTube video about someone else’s tumor experience or a news headline about a cancer vaccine. Whether or not their choice might have side effects (that are harmful to their immune system) could be of little significance to them unless they are sensitized.
In dealing with clients who may have been exposed to unfamiliar perspectives, it pays to get familiar. The more you know, the more you can tailor a workable response. So in dealing with false narratives fuelled by today’s mass media, health stakeholders can only educate. For every misinformation, there needs to be a double fold of proper information. Creating polls to know what patients think about immunotherapy and chemotherapy might never be a miss.
Communicating to large groups of clients might prove a daunting task. If you manage a clinic, having to remind clients of their radiation therapy every business day might become a bore. That notwithstanding, communication deliverables should be of great quality.
Automation is crucial in communication. It’s that one tool needed to kill these two birds: frequency and quality. Your company might be better off using an automated scheduler than manually publishing social media content. All in all, it leaves time and energy needed to finish off other tasks.