Statistics indicate that the total global eCommerce sales will hit $4.891 trillion in 2021. Omnichannel retail has made some progress in integrating systems and applications, but it hasn’t eliminated the silos that result from disconnected systems. This can complicate procedures and make it more difficult to create a cohesive customer experience.
This is where unified commerce solutions, like GOC Retail solutions, are gaining popularity. These help retailers provide a uniform shopping experience, no matter what their customers purchase and from where.
When looking for a unified commerce solution that yields rich results, make sure it focuses on the following basic components:
It is vital to capture consumer interactions across all sales channels, including eCommerce, mobile, and brick-and-mortar businesses. Instead of focusing solely on how your company interacts with customers, these interactions provide information about how your company operates.
Customers must have a pleasant and seamless experience with every channel. An easy-to-navigate experience must be maintained even if a customer changes to a different channel within your company.
Consistency is the key to unified commerce. It helps ensure that a consumer doesn’t have to search Amazon for a better bargain before checking your website out.
Organisational systems must be in sync with one another for an organisation to be successful. Each one is vital for certain company activities and as part of a broader ecosystem, whether it’s an RMA (retail management application), POS software, online eCommerce platform, or retail cloud solution.
There must be accurate and up-to-date information about products on a unified commerce platform. Consolidating your product information across all channels can prove useful during the purchase cycle. It can offer relevant information to your customers and sales teams.
Consider the following factors before choosing a unified commerce solution:
There should be no hurdles or interruptions for buyers to begin, continue, and complete purchases with a wide variety of devices and channels of sales.
Observation of Interactions
Your customers’ interaction with your brand must be tracked and analysed for future decision-making through fully integrated channels.
It is easy to instantly update product information at all system levels when you can usefully connect channels, ensuring that your buyers constantly receive relevant information.
Client interactions should be tracked, allowing you to generate customised offerings for each consumer.
It should allow merchants to automate most manual procedures, resulting in higher employee productivity and greater efficiency.
Employees in retail should be informed of any changes in real-time to make the proper decisions regarding inventory and other company activities like shipping and marketing without any delays.
Overstocking and understocking are two frequent retail concerns that can be eliminated as a result of implementing retail inventory management solutions.
By eliminating obstacles at all levels of the company and ensuring transparency, unified solutions like GOC Retail solutions can ensure efficient administration.
By connecting all touchpoints, you can maintain workflow control and eliminate the gap between eCommerce and offline sales. More importantly, you can communicate with your customers at any time and place.