Since the beginning, the year 2020 has been devastating, thanks to the coronavirus pandemic. Digitization was already piloting, and lockdown left every industry with no other choice but virtual reality. Work from home, the online education system, and online purchases became the only means of survival. It has been challenging, and the corporate world has suffered the most. On the other hand, a significant number of organizations realized the importance of having a contingency plan for such challenging times.
Innovative practices became a strong strategy over the past few years, and now, it is one of the fantastic ways of conducting business since sticking to the norm does not suffice. However, the trends change every year, and sometimes, each year, there are new business trends. Being an entrepreneur, you must know all the trending ideas and techniques for better growth. Nevertheless, it is challenging to know everything new in the field and implement the tactics as soon as you learn them. This year was tough for everyone, and as a business person, you must have faced some issues too.
Despite the challenges and hurdles businesses face in this era of digitization and the pandemic, there are several innovative ways to survive. Organizations that are utilizing disruptive innovation to their advantage are reaping the benefits even in the epidemic. Here are some of the creative business tactics you can follow in 2020 and enjoy skyrocketing growth and profitability.
- BE INFORMATIVE
Businesses often misunderstand the core of providing relevant information. Nowadays, the customer is well-informed of all the market dynamics and is willing to know all the consumable product details. Providing customer information about your products and services is crucial to develop and build their trust in your business. With the growing concerns about environment-friendly products and business practices, consumers prefer sustainable brands and do not harm the planet in any way.
Businesses can utilize social media to inform customers about their products and services. How the raw materials are procured, what goes on in the manufacturing process, how sustainable your business is. These are some basic questions that you can address through social media platforms. Post all kinds of content and focus more on the information. Google – the quality police – will rank you among the top pages if you have informative content like an ebook, report, or blog. And if your business can quickly sell on the internet, for instance, if you sell apparel, electronics, or custom notebooks, social media is useful.
- EMAIL APPROACH WILL ENHANCE YOUR GROWTH
Previously, people used emails to stay connected and greet each other on special occasions. Today, emails are a little restricted to business purposes only. Why not use email for targeting and converting people? Email marketing emerged in the past few years, and in 2020, it is one of the most robust marketing tools. Businesses should work more on email marketing campaigns and reach out to potential customers. If you are a business owner, start working on your email marketing campaign. Your emails might bring more buyers than any other drive.
- HIRE THE BEST PEOPLE
A critical business practice that most successful organizations tell the tale of is hiring the best people. It is undeniable that hiring the best person, at the right time, for the right job is a viable tactic, but it entails more than that. It does not only mean that your pool of employees should consist of highly skilled graduates, but it should consist of efficient employees. People who are well aware of your company culture and the values are the ones who can better help your company grow. Therefore, it is strategic to employ people in sync with your core competencies rather than those who will be productive.
- FOCUS MORE ON CONTENT STRATEGY
Developing a content strategy is not as challenging as it sounds. Never leave your website without a blog and post at least twice a week. It is undoubtedly true that simple brick and mortar businesses are not running well in today’s era; therefore, online presence and good content are essential. Also, plan your content marketing tricks for the coming month and stick to it at all costs. Be its graphical content, an article, or a social media post, schedule everything. Businesses, in 2020, must emphasize on content strategies and focus on informing the audiences.
- TARGET AUDIENCES ON SOCIAL MEDIA
Approximately 90 percent of the world uses social media, and more than half of the accounts interact with businesses every day. Getting the audiences’ attention is comparatively easier on social media, so companies should not let go of socializing sites. Every firm’s marketing department must post content regularly and communicate with visitors all the time. The more a business interacts, the better the chances of conversion. You can also retain customers on social media, which may be at risk on websites.
- TECHNOLOGICAL INTEGRATION
In today’s era, almost every individual is connected with the world via technology. From education to household solutions, we can find and address everything via technological means. Technology has eased processes throughout every industry, and business is one that benefits the most. Business technical integration provides convenience and real-time solutions, all the while allowing international operations.
- CUSTOMIZED EMAIL MESSAGES
Businesses that have expanded in different regions of the world must target audiences according to their location. For example, if a company has penetrated France, it must customize the emails in French and consider some cultural norms as well. Similarly, if merchandise targets one gender in different age groups, creating emails for all age groups is essential in 2020.
SUMMING IT UP
The COVID-19 pandemic resulted in several changes in everyone’s lifestyle, and businesses have suffered the most. Targeting new audiences, retaining existing customers, and retargeting became extremely difficult. Furthermore, changing trends in the industry make it more complicated to cope with the circumstances. It’s all about the proper use of technology and digital platforms to market your products or services. If you find some new tactics to implement in your organization, make sure you improve your business strategies first. In 2020, experts expect customer acquisition, long term planning, and sustainable business practices. Once you acquire all these tactics, you can work on other strategies like international expansion or Greenfield strategies.