Facebook ad revenue was about $16.62 billion within the first quarter of 2019. The growth of digital advertising has led marketers to establish creative ways of passing a message about a product. Each business wants to appeal to potential customers, and advertisement is one of the approaches.
If you want to embed your brand in people’s minds, advertising jingles can do the trick. With the growing digital advertising, business jingles have increased in popularity. A company jingle refers to the use of an unforgettable melody to introduce your brand.
Jingles give life to products and make their features memorable. Are you considering advertising jingles for your business? Read on to understand why they’re worth the cost and investment for your advertising.
1. Easy to Remember
Jingles are fun, unique, and memorable. In a digital world where everybody is advertising, people hardly remember what they see or hear. Your message might be only relevant when it’s playing.
When you have a jingle with a company name, phone number, and other notable brand features, listeners can’t help but tap along. Jingles are captivating and easy to remember. Contrary to a spoken message, a jingle even appeals to listeners beyond your target audience.
Shoppers are more likely to consider a product they feel they know. Jingles improve the familiarity, which influences the purchasing decisions.
2. Lasting Impacts and Impression
Jingles adverts are one of the marketing decisions that can impact the penetration of a product in the market. A memorable tune has significant impacts on the perception people have on a product. In fact, people can remember a great jingle way after a company is done with its promotional activities.
If you want to have a lasting impression in the mind of your target audience, choose the right jingle. Jingles companies can help you with the production of a catchy jingle. The creative productions will have substantial impacts on prospective customers.
3. Jingles Represent Your Brand
The tunes you choose represent your values. Your campaign and marketing videos should be a representation of what you believe. Low quality or inappropriate music will lead to a negative perception of your brand.
With the right jingle, you can project your brand’s personality effortlessly. People will want to relate with your brand more based on their interaction with the music. You ought to portray a brand personality that will resonate with your target audience.
Musical tunes can be uplifting, entertaining, or even consoling. Your choice of advertising jingles should be consistent with the product you are marketing.
4. Competitive Advantage
If you have a snack restaurant in a busy street, chances are that you have a ton of competitors near your business. Competition in any industry is a given. That’s why your advertising strategy needs to be attention-grabbing.
Fortunately, jingles can cut through the competitive world. They go the extra mile to make your customers comfortable and familiar. Listening to TV ads, video ads, and other internet advertisements have a memorable hook on your customers.
5. Advertising Jingles Define Your Offers
Jingles communicate to the world your product’s features. This aspect differentiates you from your competitors. The catchy song forms the basis of your brand’s message.
A typical audience will know your offer by just listening to the jingle. Your choice of tunes ought to highlight what’s unique about your products. Potential customers will remember your offers anytime the rhymes come to mind.
You need to think over your jingle because of the indispensable role it plays in a brand association. You should make it enjoyable so that it’s stuck on the minds of your audience.
6. Jingles Are Attractive
By 2016, the use of ad blockers had grown by 30%. Popping ads on sites or apps can be a nuisance prompting the use of ad blockers. But with a compelling ad, a viewer might listen to your musical advertisement for a few seconds.
The message on jingles for ads attracts customers. With a unique and catchy tune, listeners can’t skip your ad. Instead, they will have an emotional connection with the product, which creates a lasting bond.
Your jingle should be pleasing to any listener. While testing this form of advertising, see how the sample target audience responds to the melodies. Cues such as head nodding and tapping of feet can help you know how people perceive the tunes.
The melodious slogans will entice customers who will want to know more about what you’re offering. The choice of words and tunes should be appealing enough.
7. Jingles Can Be Manipulative
Advertising jingles are not in any way cunning, but they can manipulate a buyer into considering your offers. Music amplifies the meaning of words, making them more powerful and compelling. This contemporary marketing has significant impacts on people across generations.
In fact, a musical advertisement captures even the attention of toddlers. Music involves the motor, language, and auditory systems. Consequently, the tunes form a strong emotional core that drives decision making.
Rhythmic elements influence the brain involuntarily. Repetition of jingles makes the brain associate the familiarity with the truth. You need to have the jingles in all your advertising forums so that people can keep interacting and knowing your brand.
8. Mood Booster
Imagine a group of people in a room bursting with dancing and excitement over your jingle adverts! Well, that’s plausible when your ad tunes are irresistible. Music touches the soul, and a collection of jingles can be igniting.
While jingles get listeners in a hyped state, they will want more of it. Your audience will relate their resultant good mood to your products. If your brand uplifts your target’s mood, your marketing will be seamless.
Advertising Jingles Can Transform Your Marketing for the Better
With advertising jingles, appealing to the emotions of potential customers is possible. However, jingles are not ideal for every brand. But if it can resonate with your product, the lasting impacts it creates are worth pursuing.
You can incorporate jingles on most digital advertisement forums. Work with a professional jingles company to get the whole concept right. The impact on growing brand awareness will be evident.
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