Are you trying to come up with an amazing logo for your company? It can be so much more difficult to do than you may have anticipated.
The key to coming up with a great logo is landing on something that’s clever, creative, and unique—without overcomplicating things in the process. This delicate balance is something that many business owners struggle with when kicking around logo ideas.
Looking at a bunch of iconic logos might provide you with the jumpstart you need to design an incredible logo for your company. Here are five of the best logos of all time.
As we just mentioned, you don’t ever want to make a logo too complicated when you’re creating it. If a logo isn’t simple enough, a lot of people aren’t going to be able to process it quickly in their minds and will move right on.
Simplicity is one of the many things that has turned the McDonald’s logo into one of the most iconic logos ever. The so-called “Golden Arches” are among the most recognizable symbols in the corporate world.
The original Apple logo was way more complicated than the one that Steve Jobs & Co. eventually decided to go with. It included a picture of Isaac Newton sitting under a tree with an apple right above his head.
That logo had a little too much going on, which is why Jobs scaled things back and decided to focus solely on the apple instead. It was the right call seeing as how the Apple logo is now considered one of the best corporate logos ever created.
Believe it or not, the iconic Nike logo wasn’t designed by some big-time graphic designer back in the 1970s. Rather, it was created by a Portland State University student named Carolyn Davidson who was paid just $35 for it.
If that doesn’t inspire you to go and play around on Adobe Spark’s free logo maker to see what you can come up with, what will? It proves that almost anyone can come up with iconic logos if they’re willing to work hard at it.
Generally speaking, it’s not usually a good idea to have your logo be your company’s name written out. But if you’re going to do it and be successful, it’s important for you to find a font that is as appealing as the one Coca-Cola used.
Coca-Cola has fine-tuned their font a little bit over the years to bring it up to speed. But it has, for the most part, remained the same since it’s such a timeless logo.
The best company logos might just be the ones that have hidden messages crammed inside of them. They go above and beyond other iconic logos.
Take the FedEx logo, for example. It’s often found in design textbooks thanks to the “hidden” arrow that exists in the negative space between the letters “E” and “x.” And deservedly so since it’s one of the best-hidden messages ever found in a company logo.
Use These Iconic Logos to Create Your Own Great Logo
You can learn a lot of little tips and tricks by looking at the iconic logos listed here. They each prove that simplicity reigns supreme when it comes to logo design.
Keep them in mind when you’re designing a logo for your company. They could help you create one of the best logos of all time.
Check out the articles on our blog for more tips on creating logos for your company.