There’s no doubt that the internet has changed the way we live our lives. Social media has played a huge role in that.
It’s also changed the way we do business. With social media, we can reach bigger audiences than ever before.
Over 4.5 billion people use the internet, with 346 million new users in the last 12 months alone.
Yet with so much competition online, how do we reach our audiences? We need to learn how to use social media so it works for us. That means the right platforms, the right content—and posting at the right time.
Wondering about the best time to post on social media? Read on to learn more.
Choose Your Time Frame
Truth is, there is no ideal time for posting that suits all accounts. Instead, you need to find the best time for your audience.
If you want to get more followers, you need to figure out when your audience is online. Is it during working hours? The commute? At lunch? In the evening?
Some websites offer optimum posting time periods for different platforms. These can be helpful but you still need to know your audience.
Say the quoted best time for Facebook is 4 – 6 pm. Yet you know your audience scroll social media during the morning commute? Post your content in that slot.
Work From Your Own Insights
One way to find the best time to post is to use your own social media insights. The platforms will tell you when followers are most active.
If you notice your peak hours at 12 – 3 pm on a Tuesday? That’s when you should post.
Make sure you check the insights for each platform. Don’t use the same time slots because people use different platforms at different times.
Turn these insights into a schedule so you know when and where to post content.
Beating the Algorithm
Using these time periods can still be helpful. Yet remember that you don’t want to post during the slot. They’re popular slots so you’ll have more competition for attention.
Instead, post content before the slot starts. This gives your content a chance to build likes and comments before the peak time.
The platforms all prioritize popular content over chronological order. So, by getting engagement early, you’ll get a boost when the peak time starts.
It’s a great way to beat the social media algorithm. If you’re looking to get more likes, this is a crucial thing to get right.
Use a Social Media Scheduler
The best time of day to post on social media is whenever your audience is online. So, what do you do if your audience is all over the world?
Use a social media scheduling tool. You can schedule posts to go live at times that suit different time zones.
Follow the same principles above to guide what you post and when based on time zones.
Learn the Best Time to Post on Social Media
As you can see, there is no single best time to post on social media. The times will vary depending on your audience and your chosen platforms.
Figure out when your people are active and post content during those periods. This gives you a personalized social media posting schedule for your business.
Check out our business articles for more tips and advice.