Whenever someone mentions social media, the first things that come to mind are Instagram, Twitter, and Facebook. In the last couple of months, TikTok has taken over the younger audience, so that can be included too.
However, LinkedIn is never on that list, even though it has been around for more time than all of them. One of the reasons why that happens is because this is a professional website, where people are actively looking for new jobs and opportunities. Click here to read more.
All those connections have a purpose and the people that use it mostly focus on promoting their personal brand or keeping up with a public image. You can’t be an industry professional if you don’t have a LinkedIn profile. Plus, there are many other benefits that can be used, as long as you know how to do it.
A couple of years ago, the only way you could network with professionals in your area was by going to meetups or events. You had to go in person and then rely on your social skills to make an impression. This social media site has changed the game.
You can reach out to new people with a single click, and you can maintain those relationships much easier. It’s much easier to polish a reputation online since everything you do can be calculated and measured. Additionally, you can reach out to your role models and start a conversation with them. It’s one of the easiest ways to get to know people, and best of all, it’s completely free.
Building your brand
When you go back a decade, every employer was putting a lot of stress on CVs and resumes. That was the thing that would make or break the employment process. LinkedIn has revolutionized the entire corporate world. Follow this link for more info https://www.searchenginejournal.com/linkedin-digital-marketer-profiles/399878/#close.
People now treat their profiles as a CV, and they add portfolio sections with the things they’ve accomplished. Another great addition is the ability to verify other people’s skills. You can endorse them for doing a good job, which eliminates the lies that regularly happen on a CV.
By posting your opinions, you can stand out from the crowd, and it’s much easier to become marketable. When you create content from your niche, people want to read it and interact with it. Think of it as having a personal website but with zero charges.
You don’t have to worry about the backend and the frontend; you just have to add the finesses and focus on the content. It’s one of the best ways to break through the traditional market and get a six-figure income. Use the overview section to emphasize your skills and show a bit of personality. Next, whenever a recruiter scans your profile, they will have a good understanding of who you are and why they should connect with you.
Get your name on Google
When an employer takes a look at your job application, the first thing they’re going to do is search Google. It’s surprising how many people don’t Google themselves, but it’s important to know what pops up on the first page.
You should strive to be the first result. LinkedIn is the way to do it since they have a well-known domain, and search engines appreciate that. It’s much easier to get your profile ranked in the first spot than to create a new website from scratch and try for months and months without any success.
A great profile example
When people go to this professional social website, it’s hard to create everything all at once. You’re bombarded with profiles that are fully complete, and it’s easy to make mistakes when making your own/that’s why you should look up great profiles as examples and learn from them. A great example is Norman Ebenstein.
The first thing you notice is the headline Norman Ebenstein – Eden Center, President which is short and concise. As President at the Eden Center, there’s no ambiguity, and you know exactly what they do. That’s much better than going with a vague headline that people struggle to understand.
The about section follows the same trend. You can see the additional roles as a chairman of Capital Commercial Properties and all the ways in which the company is associated with different types of real estate.
Of course, every profile needs a spice of personality, and you can see the touchup with baseball and the economic background. Just by skimming through the profile, you get a great sense of the person, and that’s what you should strive to do too.
What are some other things that you can do?
Just like other social media channels, LinkedIn has evolved too. The addition of groups is a great way to meet others with similar interests or professions. Your main goal should be to expand your network to as many professionals as possible.
Plus, joining groups widens your reach in discussions, and you can hear opinions from high schoolers, undergraduates, and experts. This allows everyone to share their knowledge and learn something new every day. Starting conversations is a great way to get your name known, and who knows how many opportunities will come of it.
A few final words
Finally, the main purpose of this social network is to connect recruiters to new talent. The newest statistics show that 88 percent of all recruiters and hiring managers use it when looking for new people. This means that you should emphasize the things that make you look good and make sure that your experience and skills stay up to date.
You might open up your phone one day and see that you’ve received a job offer that pays double what you’re earning right now. Everyone wants to capitalize on great opportunities, and more than 75 percent of people that change jobs use the platform as a means to do it.
The more time and energy you spend on the platform, the more trust and credibility you earn from your connection. Partake in discussions, share your opinions, and how much you can progress by learning.