Whether you’re new to real estate or have been around for a while, knowing how to market yourself in effective ways can improve your business dramatically. Figuring out who to market to and what tools to use is very important. With modern technology, you’ve got a lot of options. There are also some “old school” tricks you can use to sell yourself as well.
In this post, we’ll talk about some real estate marketing tips to drive more traffic your way and get those properties sold!
Use Postcards to Reach Potential Customers
This is a great way to reach people who are not on your mailing list. You can use postcards for events, open houses, and any other type of event that you’re hosting so more people know about it.
Postcards may also work better in the real estate business because they require less effort from buyers than some other marketing initiatives. For example, if someone receives an email or letter with information about something, they’ll have to make time to read it – but receiving a postcard doesn’t take as much commitment! And another reason why this form of mail works well is that many times recipients will leave their doors unlocked and set up mailboxes outside near where they live-so all you need to do is slip one into their mailbox. This is a quick, easy, and most importantly, cost-effective method of advertising that people won’t mind receiving.
Marketing Yourself Online
It’s easy to get on the internet and be active with your business, but you have to know-how.
There are many ways of doing this: Facebook, Twitter, Google Plus (or even all three!) But knowing what content is appropriate for those networks can make or break your success.
For example, if a person posts a status update about their experience in buying a home they may want to keep that post private so only people who already follow them see it- while someone else may use social media as an opportunity to share tips with other agents and potential customers! That might not go over well though because some buyers don’t like being marketed too much when they’re looking for homes. Both approaches can work depending on how you use them, the important thing is to tailor your marketing to the individual situation.
Sharing Listings With a Broader Audience
Sometimes you’ll want to share a listing or post on social media that can be seen by anyone. This will help with exposure and if the property is within your area it will likely draw in prospects who are looking for homes as well!
However, just make sure that any information shared about the home doesn’t include pricing or contact info so people don’t show up at your office unannounced. The potential for increased traffic means potential for increased sales and more name recognition in your area, both of which are excellent.
Final Thoughts
When it comes to marketing, you have a lot of options that can help with your business. Be sure to take the time and consider all aspects before deciding what will work best for you!
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