We all know the most famous product packaging.
The yellow peanut M&M bag. The red Heinz ketchup bottle. It’s safe to say that some packaging designs are more notable and recognizable than others.
And if you’re trying to sell a product, you’ve probably already thought about its packaging and what you can do to make it stand out from the competition. Because standing out can often lead to more sales, which of course is a good thing.
Sure, creating memorable and effective packaging is much easier said than done. But if you know a few basic packaging design tips and follow them accordingly, you can get the results you’re looking for.
So how do you make your packaging label stand out from other products on the shelf?
If you’re looking for answers to these kinds of questions, wonder no longer, because we’re here to help! In this article, we’ll give you 8 design tips that you can use to take your packaging to the next level!
1. Packaging Should Reflect the Product
Without a doubt, the biggest and most important thing that your packaging should do is accurately represent your product. After all, if consumers can’t get a good idea of what your product is via the packaging, odds are they aren’t going to want to purchase it.
A good rule of thumb? If a 5th grader can’t tell what it is you’re selling by looking at the box or label, the packaging design is too complicated.
2. Consistency is Key
It’s important to keep a consistent design scheme throughout the packaging itself. In other words, if the design is colorful and vibrant on the front, don’t abandon that design strategy on the back or sides of the package.
Find an identity and stick to it. That way, regardless of positioning, consumers can tell that it’s your product when looking at it on a shelf.
3. Keep it Simple and Sweet
You may be tempted to design an overly complex package in an effort to draw the attention of the consumer. But this is actually a mistake.
Keep your designs simple and let the product itself do most of the selling for you. Sure, you can have fun with colors, but don’t go overboard just to be loud and different.
4. Make Your Packaging Funcional
Depending on what it is you’re selling, you may need your packaging to do more than just house your product on the shelf. Be sure to consider functionality when designing your packages, especially if your competition is already doing so.
A smart strategy is to rely heavily on the company that is packaging your product for advice. For example, the folks at Roberts Technology Group are great at creating good-looking packaging that’s also functional.
5. Try to Add Value to Your Product
Believe it or not, some packages can actually make a product more valuable than others. For example, if a package makes a product more safe and secure during transportation, it has an added value to the customer that the competitors may not have.
Doing this is a great way to stand out above your competition, which of course is the main goal with packaging.
6. Don’t Waste Design Space
There’s a fine line between keeping things simple and wasting design space. In other words, leaving a lot of blank space or not utilizing the entire package or label isn’t a good idea.
A pro tip? Try using the white space technique to help things flow together, so the consumer isn’t overwhelmed by the design. This design technique will help you create great-looking labels and packaging designs that stand out in a good way.
7. Try to Stand Out From the Competition
If you’re selling a product that is going to be on shelves and in stores, odds are you’re going to be right beside your competitors’ products. That’s why it’s wise to do everything that you can to stand out amongst the competition, especially when it comes to the design of your packaging.
Create a list of everything that your primary competitors are doing with their packaging. Then, try and do the opposite where you can or at least be somewhat different with your packaging.
8. Make a Lasting Impression
Last but not least, one of your main goals with your product packaging design should be to make a lasting impression with your consumers. From the Pringles can to the classic design of a Coca Cola bottle, some products stick out in our minds more than others.
And the brand recognition that you can have if you create a packaging design that eventually becomes iconic is priceless. You have a blank slate that you can use to tell people what it is your company is about, and what it is you’re selling, which is important.
Do everything you can to avoid wasting that opportunity.
8 Tips for Creating the Perfect Packaging Label
Well, there you have it! Those are 8 design tips that you can use to create the perfect packaging label for your product!
Remember, above all else, your packaging should reflect what it is your product is all about. Don’t waste space, but keep it simple, and don’t try to do too much design-wise.
If you can, find ways to stand out from your competition. That will help you create a lasting impression on consumers, which will make advertising your brand that much easier.
Last but not least, try to keep things functional, so your packaging adds value to your product.
Looking for more design tips and tricks? Check out our blog!