There’s no better time to know how to sell online than now. Year after year, eCommerce sales continue to grow, so if you want to get a piece of that growth, you have to figure out how to sell online.
Whether you want to sell products online from home for a few extra bucks or replace your 9-5 job, eCommerce offers great opportunities for anyone interested in selling stuff online. The process of selling online can be overwhelming, but it’s perhaps one of the easiest to understand and get started with.
We’ve broken down the process into 9 easy steps to follow in order to sell products online from home successfully.
1. Create a Business Plan
It makes no sense going headfirst into selling products online from home without a business plan. A business plan helps ensure you’re meeting most of your targets and that you’re not overbudgeting.
Take into account the cost of creating an online store and funding from investors and create a strategy, so you don’t veer off course. Also, think about how much taxes you’ll pay, employee wages, shipping costs, and marketing costs.
2. Choose What to Sell Online
While you can sell almost anything online, you want to be successful at what you do. Choosing what to sell is one of the hardest yet most vital decisions. It will influence the demand for your product, marketing competition, price, sales, and profitability.
Your ideal product should be in demand, profitable, and little competition. To establish whether or not a product is profitable, factor in things such as marketplace fees, packaging, and shipping.
While competition is healthy, intense competition can bog down your profits. As an overall rule, always check the demand of products to avoid competing for a small pool of buyers. Most importantly, sell products you discover online that interest you before stacking your store with products.
3. Select a Domain Name and Hosting
A domain name is an address a visitor would type in a browser’s search bar to find your website. It lets visitors easily find you while allowing you to manage your brand.
Choose a short, clear, easy-to-remember domain name for your online store. It should be easy to say out loud— avoid hyphens, digits mixed with spelled-out numbers, and anything that hurts clarity.
When it comes to web hosting, go for a provider that meets your specific needs. An ideal hosting company rarely has downtime. This ensures your sales don’t suffer.
4. Create Your Online Store
Many starters are afraid of creating a website because they lack technical knowledge. Nowadays, you can create effective online without coding. All you need is to find an eCommerce solution that provides all the necessary tools to build your website, add products, and etc.
Many platforms, such as Shopify, have great built-in integration. They are good for any level of person wanting to sell products online from home.
5. Choose a Payment Option
Online sellers are presented with several payment options. A Statista report indicates most online shoppers prefer using credit cards and PayPal. Other popular methods include debit cards, Apple pay, Amazon Pay, and Bitcoin.
When deciding a payment processor to use, look at the fees, ease-of-use, countries covered, and limitations. Speaking of constraints, ensure your favorite payment processor accepts your products.
Similarly, you want to smooth the processing of business documents between you and your business partners. Amazon EDI is an excellent way to streamline such transactions.
6. Select Your Shipping Methods
You must meet your customers’ post-purchase expectations, so they continue shopping with you in the future. Whether you sell products online from home, dropship, or run fulfillment centers, you need to find a way to manage shipping, returns, and fulfillment best.
Customers are likely to buy products from brands that easily allow them to return products they’re unsatisfied with. You want to design a reasonable return policy and write out a clear shipping policy and add them to your online store. Keep in mind that an overly relaxed policy might cost you money.
7. Online Marketing
There are many different ways to market your products online. This includes social media, with a blog, newsletters, and emails. The result of using these networks is to generate clicks back to your online store, hopefully leading to a purchase.
Consistent and informative articles on your website can help position your brand as an authority in your product, and build trust in your brand. Email marketing, on the other hand, is an impressive way to keep contact with subscribers and encourage repeat orders. Twitter and Facebook allow for dynamic interactions, while Pinterest can further increase brand awareness.
Vlogging is another option. All you need is to be on the camera and tell your audience why they need to do business with you.
8. Measure Your Results
Once you have everything set up and sold a few products, go back, and measure your performance. To truly succeed in selling online, keep learning, always find better ways to improve the way you do business. The internet is ever-changing. Test new tactics, find a formula that works and make adjustments.
9. Grow Your Business
While everyone would want more orders to roll in, it creates another challenge. You’ll be required to process and fulfill these orders fast, which is never easy. This is true since you need to juggle between spending time on equally important business tasks and providing excellent customer service.
Assemble the tools needed to grow and sustain your company before it takes off. Make hiring plans beforehand, tweak your website to attract the right customers and avoid jamming, and have enough resources to restock products at will.
Sell Products Online from Home Today
Ecommerce is a fun and convenient way to earn some extra bucks and eventually building a full-time income. Hopefully, this article provided you with the useful tips and tricks needed to sell products online from home.
The most important thing to remember is to stay consistent in your efforts. For more tips and information, check out our blog.