Reaching out to a new audience is quintessential for any church. Although SEO might not seem like the tool that churches could use to grow their reach, note that there’s a lot more to it than just marketing.
In today’s digital world, where people prefer spending more time on their screens, churches also need to evolve. Making your spiritual services available to your audience in places that they are active could mean more followers. And whether you believe it or not, you need it.
Nonetheless, this article should help you understand the why and how of SEO for churches.
As for any website or business, keywords are the first step. Notably, Google, or any other prominent search engine for that matter, does not distinguish between spiritual websites and business websites. You need to educate the search engines about your website.
Noteworthy is the fact that long-tail keywords could prove more beneficial for your website. People looking for church services would be searching for answers to life’s typical questions. And bingo! That’s what you need to target through your keywords.
Once you’re done with the keyword research, you need to create content around it. In other words, search engines rank content pieces and not the keywords alone.
Since your services would be about answering and elevating the general public’s woes, the content you create should also be about resolving these woes. As the experts at Designmemarketing.com suggest, creating and publishing keyword-rich and valuable content helps promote a website higher in SERPs. Use this trick to create long and short forms of content that add value to your church’s followers’ lives.
Though SEO can help your church reach out to general audience beyond borders, your primary crowd would still be mostly local. In other words, your church should be visible to the people looking for spiritual services within your community.
For this, you can use local promotions and listings. Google Business Site for local services, is one of the key ways to do so. But make sure, like your website, you keep updating your content on this local profile as well.
Lastly, to help your audience connect with your church emotionally and spiritually, give them a more personalized experience. For example, creating videos and podcasts could create a virtual church experience for your audience.
Likewise, you can also use scriptures to add more value to your website. People wish to learn about religion and scriptures are one of the key ways to do so. Not just that, you can also make extensive use of the verses from the Bible and other religious texts to make an impact on your audience.
Whether you believe it or not, the growing need for online consultation and remedies is imminent. With hectic life schedules and stressed lifestyles, people need spiritual guidance more than ever. And we know that you’d agree upon this with us. Nonetheless, to help the general public your church could be key to Nirvana. But, only if you embrace the modernity in spirituality. After all, the end of all the living and the dead makes no difference whether you’re digital or analog.