If you’re like most businesses, you have a tough time finding your company on your favorite search engine. Estimates suggest that up to 91% of content sees no traffic at all from Google.
If that sounds familiar, it’s time to rethink your SEO strategy.
Make sure you look before you leap by checking out these five facts about SEO performance.
1. Yes, Your Business Needs an SEO Strategy
It doesn’t matter how big or small your company is, everyone uses search engines to discover businesses. And if your customers can’t find your business, you may as well not have a business at all in their eyes.
The good news is that it’s never too late to start formulating your strategy. You can visit this website for a great list of resources that will help you come up with an effective SEO plan.
2. Your Whole Web Presence Affects SEO
While your website plays a large role in your business’ SEO efforts, it’s far from the only factor.
Aspects like reviews, social media, and content and links posted across the web can have an impact, too. As such, you’ll want to take a holistic approach to SEO.
Your website is a great place to start, but make sure you’re paying attention to the rest of the conversation around your business.
3. Web Crawlers Emulate Reader Behaviors
Search engines deploy bits of code known as web crawlers to scan each website and index it accordingly. Programmers design these bits of code to read your data as a human would, so it can serve users the best possible results.
This means that you need to focus on making your website as reader-friendly and accessible as possible.
Make your content short and easy to read, add metadata to each page, and restructure your URLs so they don’t look like a jumbled mess.
4. SEO Performance Results Take Time
Even if you’re doing everything right, SEO is a long, painstaking process. As nice as it would be to see instantaneous results, that just isn’t how things work.
It can take weeks and even months to see a major shift, so stay positive and keep using white hat tactics.
5. SEO Regulations Change Often
Perhaps the trickiest thing about SEO is that as soon as you wrap your head around the latest algorithm change, another shift is on its way. You’ll need to keep up with the latest SEO trends so you can stay ahead of the curve.
If you fail to keep up, your company could face penalties like de-indexing, lowered rankings, and more.
Claim Your Ranking Today
It’s time to maximize your company’s SEO performance. As you start to focus on building your brand’s web presence, remember each of these five tips.
And most importantly, don’t give up. Search engines reward hard, honest work, so keep at it.
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