Marketing strategies have changed drastically over time. Today, having a good digital marketing strategy is very important. One of the first things that you need to do when trying to create an active digital marketing campaign is to understand the ads acronyms that are used.
Whether you are new to the digital marketing scene or you have been a player for some time, the terms, acronyms, and technicality can pose as a challenge even to some marketers who have been in the industry for a while. Read on to learn all about marketing acronyms.
Why You Need To Learn the Digital Ads Acronyms
With terms like VTC and DSP often used in digital marketing, it is becoming evident that there is a lot of jargon that one has to learn before they can become advertising experts. Learning the language of the digital marketing world is the only way that you can navigate through the digital advertising industry.
These ads acronyms are what your PPC management team will use when creating your marketing campaign. To help you master the digital marketing world and be able to create a good and active marketing strategy, here are some of the commonly used ads acronyms that you should learn:
1. Key Performance Indicators (KPI)
The first step when creating a digital marketing campaign is to determine your goals. KPIs are what you will use to measure and evaluate the success of your strategies and efforts. They will influence which advertising campaign best aligns with your goals.
Digital marketers have several key performance indicators that they use to monitor and measure the progress of their campaign goals, such as brand awareness, lead generation, sales conversions, and bounce rate.
2. Search Engine Optimization (SEO)
Ever wondered how an ad can rank as number one on a Google, Bing, or Yahoo search results page? This is where SEO comes in. Search Engine Optimization affects the ability of your content, ad, or website to “be found.”
There are several practices that you can use to improve on how you rank. Practices like writing quality content, using targeted keywords, keywords density, and more will help ensure that your ads or content are well optimized.
When it comes to PPC, audiences are used to describe the customers that you’re targeting with your PPC ads. It can also refer to a group of users who have visited a page(s) on your website or completed a specific action.
When customers visit your website, they’re automatically included on several lists that can then be used to improve your display networks and remarketing efforts. As an advertiser, you can also create custom combinations to target a more specific audience.
4. Cost per Thousand Impressions (CPM)
CPM is the most common web pricing method. As your ads load to a page, you will be charged for every 1000 times it loads.
CPM is not unique. If a user clicks on ten pages and your ad loads ten times, that is considered as ten impressions, not one.
This option is exclusively available on the display network. It is always good to consider your budget and the reach you desire before you can commit to a CPM.
5. Cost per Click (CPC)
This is the amount of money that any digital advertiser pays search engines or any other internet publisher for every single click on their ad that directs the visitor to its website. It is simply the cost for each click your ad receives.
If a user clicks on your ad three times, you will be charged for the three clicks. CPC uses the same model as the pay per click (PPC) campaigns.
6. Cost per Lead (CPL)
In this model, advertisers only pay for the leads that are delivered to them through their advertisement campaign. For example, when a user fills out a form on your website, provides their email address for more information, or subscribes to your blog, you will have to pay for these.
Also referred to as Cost per Acquisition (CPA), the Cost per Lead model is quite competitive, and there is no guarantee that it will deliver in full.
7. Remarketing Lists for Search Ads (RLSA)
RLSA lets you target people who have already visited your website using your search ads and also optimize your PPC bids so as to increase the likelihood of reaching your target audience. Optimizing and targeting remarketing lists lead qualified customers to your website.
8. Ad Rotation
This determines which ad should show up when you have several active ads in your ad group.
Rotation settings include rotate indefinitely and optimize. Rotate indefinitely rotates the ad evenly across all auctions, while optimize uses Google’s machine learning, which automatically chooses the ad that is most likely to win the auction.
The ad rotation setting is very important in checking to ensure that a proper balance between the performance of your account and the testing of your messaging is maintained.
9. Cost per Acquisition (CPA)
This model applies to a specific action that is determined by the advertiser, such as the purchase of event tickets or donations to a nonprofit organization. CPA mostly carries a very high cost and is also competitive.
Also referred to as Cost per Lead (CPL), this model is not guaranteed to deliver and might need several optimizations to your advertisement to ensure that it is successful.
10. Landing Page
The landing page is specified by the destination URL and is the webpage where your customer will be directed to after they click your ad. When creating your ad campaign, it is important to note that the quality of the landing page is a vital aspect of determining the quality score.
Consider Learning These and More Ads Acronyms to Speak the Digital Advertising Language
To ensure that you start speaking the digital advertising marketing language, you should take your time to learn and understand these and more ads acronyms that are commonly used in this industry. This way, you will be on the right path of being an expert.
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