If you’ve built a reputable brand, the chances of you attracting quality talent is a 50% chance. However, when you’re in the process of recruiting qualified candidates, one of the best ways to recruit is through the use of social media.
Social media recruitment isn’t as easy as it might seem, and there are several things you should and shouldn’t do. Regarding social media hiring, read on now and ensure you’re doing the right things and avoiding the wrong.
Do: Have a Hiring Marketing Strategy
Before you start hiring through social media, the first do on this list is to have a strategy to use. Having a plan will ensure you’re conveying a consistent message and frequently posting to continue attracting qualified candidates until you find the ones you want to hire.
For example, your schedule might include:
- Posting the job description at the beginning of the week
- Providing key insight into the industry in an engaging way
- Posting the job again
- Posting the job in a different way
- Offering trending news about the job you’re looking to hire for
By doing this, you remain relevant and let potential hires know you’re offering while providing educational information about the job they’re applying for.
Don’t: Go Overboard
While it’s essential to post on social media about the job you’re looking to fill, the last thing you want to do is go overboard. If you spam your followers with information about the job, you’re going to risk losing them.
Ensure you’re launching engaging content that seeks to educate followers instead of generic we’re hiring message.
Do: Share Information About Company Culture
When you access the staffing services here, they’re going to suggest that you share information about your company culture on social media. It’s one of the best hiring strategies because potential talent wants to know what kind of environment they’ll be working in.
It helps people understand if they’ll fit within your culture, and the best way to do this is to share behind-the-scenes photos, or other sneak peeks of what goes on in the office.
Don’t: Sound Like a Salesperson
While you want to attract the right talent and give them information about the position, you don’t want to come off like you’re selling something. When you bombard followers with jobs, and that’s it, they perceive you as only needing them for one thing.
Instead, take a more relaxed approach when posting on social media because people can differentiate a genuine company from those that are only looking to fill roles without consideration for whom they’re hiring.
Social Media Recruitment: Understanding the Dos and Don’t’s
When it comes to social media recruitment, there is a list of dos and don’t you should follow to ensure you have access to the right talent. Don’t come off as a salesperson and have a strategy for posting your job descriptions.
This will help you get the talent you need the first time. Want more information about talent recruitment? Don’t forget to scroll through our other compelling posts.