Did you know that small businesses with blogs generate 126% higher lead growth than small businesses without blogs? Even though this is the case, having a blog isn’t always enough to bring in customers and make sales.
You need to stay on top of marketing trends and content solutions for blogs to succeed. If you write articles that aren’t of quality to your customers, you are wasting time.
Keep reading to learn the latest and best content marketing trends to test out.
Interactive Content
One of the best content marketing trends out there right now is interactive content. When done right, this strategy can drive higher engagement, bring in repeat visitors, and catch the eye of various audiences.
You can implement interactive content like polls and quizzes on social media, blog posts, and landing pages. This makes your overall business more engaging and more likely to bring in leads.
Videos with a CTA are another form of interactive content that helps customers feel like decision-makers. Increasing video content is one of the most effective eCommerce marketing tactics.
Relevant Long-Form Content
A small business owner is likely to stay away from long-form content because shorter articles have worked for them in the past. Those days are gone.
Avoid clickbait content and start to focus on articles that answer search questions. Well-research long-form content can help your customers find what they need while improving your search engine rankings.
Create an editorial plan to ensure you are producing content that resonates with your target audience. Focus on creating fewer, high-quality articles in your planning.
Mobile Optimization
You’ve probably heard it before, but we cannot stress the importance of optimizing your website content for mobile use. A massive percentage of your target audience likely won’t see your content if it’s not optimized for mobile.
The continuous use of mobile devices to research businesses and products has also increased the use of voice search. Your customers might be asking Siri or Alexa about something that your company offers.
This is why longtail keywords are a critical component of content creation. They can help you pop up on a mobile device when voice search is used.
Optimizing Older Articles
Enriching and updating older articles will also help your search engine rankings. Plus, this requires less effort and time than generating new content.
Check your old articles and compare them against current top performers. Pick out the crucial keywords and identify if any of the relevant ones have changed since you wrote the article.
You can edit the old post to include new keywords and check on technical SEO components. Tweaking small factors like photo size, loading speed, and mobile optimization can improve website performance.
The Best Content Marketing Trends to Try
Marketing and technology change quickly and your business should be ready to adapt to the new trends. To stay on top of these trends, it could be beneficial to get a content strategy certificate.
When it comes to content, the best content marketing trends focus on bringing in customers and creating high-quality pieces. Get interactive, focus on long-form content, and optimize your site for mobile.
Go back and edit old articles to improve website performance as well.
For more helpful business articles, check out the other topics on our website.
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