If you’re looking to advertise on YouTube, you need to know the right way to do it. With so many options ranging from banner images to videos, you’ll want to determine the best format for your marketing needs. And, of course, you’ll want to make sure that you pull together visuals that are memorable and clear.
Read on to learn how to advertise on YouTube the right way!
Know Your Target Demographics
Are you trying to reach teenagers? Or do you want to target women in a particular age group? Knowing what demographic you want to attract is a key step in building effective YouTube advertisements.
When you reach the right demographic, you have the power to pull these viewers toward your product or service with good storytelling and vibrant visuals. If you’re wondering why you should advertise on YouTube, know that these benefits can give your business a boost!
Knowing How to Advertise on YouTube Means Using Video Ads
While simple graphics remain a popular way to advertise online, videos offer a more compelling format for YouTube advertisements. YouTube’s TrueView ads platform is a popular way to create skippable marketing videos directly on the site.
With skippable ads, viewers have the option of clicking past the ad after 5 seconds. That means you need to showcase your brand quickly so viewers will see it.
Skippable ads can be several minutes long, if you prefer, but it’s wise to go shorter if you’re a marketing novice. Producing a video can be time-consuming, and you want to do it well.
Try Non-Skippable Ads for YouTube Advertising
Non-skippable ads are ones that play just before a video starts rolling. They can also start playing as an interruption to longer YouTube videos. In either case, a viewer must watch them, so you’re guaranteed an audience.
Since 65% of viewers will skip ads online when given the chance, take advantage of an opportunity to have someone forced into watching your ad. Aim for crisp, clear, and engaging visuals when you shoot a video for your ad.
Go With Display Ads for an Easy Choice
If putting together a video sounds too complicated or time-consuming, keep things easier with a display ad. These ads will appear above the suggested videos line-up that’s visible to the right of a video. These ads aren’t as flashy as some, but they do have the power to catch a viewer’s attention.
As another option, overlay ads show up as a banner across the bottom portion of a video. Viewers can click these banners to close them, but they are a simpler way to advertise for a product or service.
Start Advertising on YouTube
Knowing how to advertise on YouTube is an important part of your marketing strategy. Make sure you understand what audience you want to target, and then you can tailor a strategy to engage with that group of viewers.
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