In the competitive world, people live in, you need to develop new, unique ways of making your product and services stand out in the crowded markets. Video marketing is not a new marketing strategy, but it is undoubtedly a powerful and effective marketing aspect. Most people prefer to watch a two-minute video to take 15 minutes reading an article or post about the same information.
Undoubtedly, video marketing is a more versatile and profitable digital tool. And if you are having doubts, below are some of the critical benefits video marketing brings to your business.
Boosts conversation and sales
Including a product video on a landing page can improve conversations by 80%. Besides, videos can also lead to direct sales, making you a lot of money. Studies show that about 74% of users who watch a compelling explainer video are persuaded to buy the product. Conveying the right emotions through video is powerful too in influencing the buying behavior of a user.
Vision is the human’s most dominant sense. Most information people perceive is visual. So videos can boost your engagement with your users. The videos can also act as testimonials and tutorials, depending on your choice.
Videos build trust and credibility
Trust is the foundation of all business sales and conversations. The whole concept of video marketing is to build trust and create a long-term relationship with your customers. Video content engages the customer and ignites emotion. It presents your products in a conversational form creating a sense of individual approach with the customers. This is a perfect way to create personality and connect with customers who are skeptical of buying products off the internet because of the fear of fraud and cheating.
Google and other search engines love videos
Search engines look for content that engages viewers. Nothing entices more extended page views as a video. Videos allow you to increase the time spent by each visitor when they visit your page. The longer exposure to your site creates trust with your customers and indicates to the search engine that you have quality content. This will significantly improve your google ranking.
YouTube is the second largest search engine. And since Google owns YouTube, videos play a significant role in your search engine ranking. Ensure you optimize your videos on YouTube.
Video engages even the laziest buyers
A video is an excellent tool for learning. Just including the word “video” in your subject line increases click rates and decreases subscription rates. This is because most consumers are busy and don’t have time to read through a lengthy product description or the services your business provides. Modern consumers want to see the product in action. Video content marketing can capture a broad audience because it is engaging and can be used to explain anything for a short period, even to the lazy ones. It doubles your competitive advantage.
The marketing industry, especially video marketing, is growing in scope, and your imagination only limits you. There is a wide range of options to choose from with video content, from the product description, testimonials to how-to videos.
Emotionally charged and creative video can reach a vast number of people in a second, making your brand a force to reckon with.