Sending text messages one by one is a time-consuming task. Even with the group-sending features of some phones, sending a text to hundreds of people is still tedious. The good news is that you can now avail of a mass texting service if you are looking for a more efficient way to communicate.
Who is it for?
A mass texting program is a technology that can allow you to send a message to thousands of people with just a click of a button. Most services offer features that allow the sending of personalized messages.
Everyone can use mass texting programs. It is best for businesses that would like to regularly reach out to clients and advertise their products through text messages. It is also perfect for non-profit organizations that wish to send snippets of their updates to their partners. Additionally, it is helpful for schools, religious organizations, and HR personnel to send information to their constituents.
Features you should look out for
The user interface is a make or break feature for any service platform. As such, your service provider should be able to provide you with a mass text platform that is easy to navigate. You should be able to save customizable messages and edit them as needed through their platform. The interface should be able to schedule your message, and reliably text blast them at the appointed time.
Another major factor to consider is the deliverability of the messages. Your mass texting service should give you a report on how many texts were successfully delivered, and how many failed to send. This mechanism will give you an idea if your service provider has an infrastructure that will not crash when you send mass communication. It will also inform you which of the numbers are invalid or unable to receive text messages from your system.
Thirdly, you should put into consideration how responsive your system provider is. As much as possible, the company you will be paying should have a live chat support system that can help you troubleshoot program bugs immediately. If they do not have one on their website or in their app, they should have a trustworthy trunkline that you can call. It will be a nightmare if you have an emergency company-wide meeting to schedule, and you cannot inform the employees because there is a problem with the text messaging platform.
Finally, your texting service provider should be compliant with the local and federal laws on marketing. One important rule that must be in place is that individuals can choose to be removed from the list of recipients. If you are marketing a product or a service, and there is no unsubscribe option, you might be reported and fined for being a spammer.
Costs
Most service providers offer two pricing plans to their customers—they can either buy credits or subscribe to monthly plans. Buying credits is best for those who do not regularly send mass messages. A reasonable amount that you should pay for one credit should be anywhere between 5-9 cents. Meanwhile, if you would rather send an unlimited text to many people, then getting a monthly subscription is an ideal option for your company. Monthly subscription pricing usually depends on the number of people you are going to send text messages to.
Mass texting is an innovative service that can provide efficiency in the way you communicate with your clients, constituents, and employees. If you are sold on the idea of getting this service, be sure to check if your service provider offers a user-friendly interface, high deliverability, responsive support, and law compliance.
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