Many of you have heard of graphic design, but now we’re talking about motion graphics designs?
If you want your website or other projects to look up to date and eye-catching, you need to know what motion graphic designs are and how to use them. Even if you’re working with a motion graphic designer, it’s good to know about them and how to use them.
Continue reading this article to know all about them.
What Is Motion Graphics?
There is still a little bit of a fuss over where motion graphic designs end and animation begins, but this is the closest definition designers can agree upon.
Motion graphics are parts of animation or digital footage that create an illusion of motion or rotating. They are usually combined with text and audio.
Now let’s look at some top tips you need to use motion graphic designs to boost your business.
1. Know Why You’re Using Motion
Before you design or ask a company like Superside to design, you need to know why you would use a motion graphic. Figure out what the benefit of using a motion graphic for this project is, or your design is likely to fall flat.
If you’re only using motion because your competition is using them—you need a better reason.
2. Don’t Try to Do Too Much
When using motion graphics, if you try to do too much, something is likely going to get lost in the sauce. You’re going to try to get too much information to the viewer, and they won’t be able to make sense of it.
Make sure your message is direct and easy to understand for the best results.
3. Edit—and Then Edit More
After your motion graphic is together, it is easy to get attached and to feel emotional about your project. It’s not unlikely that you spent hours upon hours poring over the project and giving it your all.
Despite how much time you put into it, once the project is complete, you need to start editing it and making sure there isn’t anything extra in there. Less is more in this case, so if the motion graphic can do without it—it’s time to throw it out.
4. Find the Perfect Voiceover
Have you ever watched a commercial just because you enjoyed the voice of the person doing the voiceover? Allstate, anyone?
Don’t jump on the first person that says they can lend you their voice. You want to find a professional that can help you. You need to feel like no one else could have done the job except for this person.
5. Music and Sound Effects
Just like you need to find the perfect voice for your project, you have to find the right music to make your project pop. Keep in mind that music can be very expensive, and a good chunk of your budget is going to be spent on licensing music.
If you use music without proper licensing and permission, you may go through a lawsuit. Don’t hope that the owner isn’t going to hear your project—pay them.
Sound effects are another part of the project that needs special attention. The sound effects you choose need to be of high quality. Low-quality sound effects drag the whole project down and don’t forget that your sound effects need to match perfectly or every person with OCD is going to hate your project.
6. Use a Proven Animator
Despite how good you think you are at animation, you should leave it to the professionals. When you’re working on a serious project, this is not the time to try out your skills.
When you work with a proven animator, they have the skills to complete the project, and they can offer creative ideas to help your project become even better than what it was going to be.
7. Don’t Get Sloppy
If you want to annoy a viewer, an easy way to do this is with sloppy transitions. When you don’t use transitions that are smooth and effortless, it will make the piece hard to watch.
When the transitions take place, they should help tell the story you’re telling. If the transitions look like they are just there because you have to have some transition, that’s not going to give you the results you want. Everythings need to be well-thought-out before transitions, and this should be the icing on the cake.
8. Don’t Trip up on Characters
Characters can bring up a lot of emotion for the people watching your motion graphics—if you do them right. When you’re animating characters, it can be hard to get their proportions right or figure out how to make them move in a way that makes sense for what you’re creating.
If you don’t feel confident in your ability to make the characters look proper, you can always opt to make them look a little off on purpose. You’ve likely seen plenty of animation graphics featuring characters with massive heads or big eyes.
When you do this, you don’t have to worry as much about people judging your work and taking away from your message.
Getting the Best Results Out of Motion Graphics Designs
Now you have more information about using motion graphics designs. Use some of the tips above to start getting attention and providing a desirable customer experience.
Do you want to learn more about business and other important topics? Continue reading our blog to get the information you need.