Marketing practices and strategies have seen some major changes over the years, particularly within the past decade. This isn’t all that surprising since the entire consumer experience has evolved, and more time is spent online than ever before. Because of this, traditional marketing practices – like the use of radio, newspapers, and billboards – have essentially become obsolete.
Reaching consumers through digital marketing practices like social media marketing, Google advertisements, and email marketing is the marketing way of today. With such drastic changes to consumer marketing with in the 10 and even 5 years, there’s one big question on everyone’s mind. What is expected for the future of digital marketing?
It is certainly expected for social media to remain a staple in the lives of consumers, so there will continue to be a major focus on social media marketing. As of 2019, businesses invest the most money into social media marketing than any other marketing platform, and this won’t change. However, they will begin to invest more in these unique marketing trends in the future.
Micro Influencer Marketing
We’ve all heard of the Influencer, which is a social media user that has an enormous following and can actually influence their followers consumer decisions by their posted pictures and promoted products. Influencer marketing will remain a thing, but micro influencer marketing is expected to become an important marketing tool.
The problem with the traditional influencer marketing practice is that these influencers are creating a fake following in order to land their influencer status. So even if your business reaches out to someone with 50,000 followers, it’s difficult to tell how many of those followers are real. Micro influencers have a smaller following, but they often make more of a distance because these followers are real-life humans, not counterfeit social media accounts.
This is already becoming a focus on today’s marketing efforts, but voice-powered searching will just continue to rise in the coming years. Did you know that over 50% of searches are completed through voice?
More consumers are asking for advice from Siri and Alexa to figure out what to eat for dinner, where to go on vacation, and what plumbing service to call for that leaky sink. For this reason, businesses will continue to focus on SEO, but instead there will be a bigger push for voice-search optimization.
Content rules all. It is what the entire world wide web is made of, ranging from written words to funny videos. According to digital marketing experts, video content is starting to take over. More internet users are more inclined to watch videos than to read words. Whether you can call this laziness, who knows? But it is a fact that companies are focusing more on video content than blog posts.
Virtual and Augmented Reality
Augmented reality is becoming common among clothing companies, makeup brands, and home goods stores. This digital marketing practice allows consumers to see before they buy. IKEA, for example, offers a virtual reality catalog to mix and match pieces within a virtual room before you buy the products.