Did you know that well over half of American businesses use inbound marketing?
It’s also the main marketing strategy used by small businesses because it’s so effective. Gone are the days when companies yelled about their product through a megaphone with the desperate hope of attracting customers.
Think of the well-known phrase: “If you build it, they will come.” The same can be said about inbound marketing. If you build video content and an SEO-optimized blog, for example, customers will come.
Do you want to know how an inbound marketing strategy can help increase your business’ revenue? Keep reading to learn about 5 different ways inbound methodology can transform the way you do business.
1. Inbound Marketing Develops a Strong Brand for Your Business
Your brand is the face of your company, so you want to make sure it’s a friendly one.
If your business focuses on producing helpful content for your target audience, you’ll start to develop a reputation as the best resource for your type of products or services. Whether you want to be known as professional, personable, or humorous, you can create your ideal image through consistent inbound marketing strategies.
2. You’ll Build Better Relationships With Your Customers
Inbound marketing methodology is all about letting the customers find you. This means that people’s first impression of your company is more likely to be positive.
If someone searches for something they’re interested in and your company pops up with stellar products or services, they’re going to remember you in the future. Inbound marketing is effective because it allows new customers to discover you and become loyal to your business.
3. Starting a Blog Can Boost Your Google Ranking
Blogs serve many purposes for business websites. If you create consistent content that utilizes SEO keywords, your Google ranking will continue to climb. The higher your ranking is, the more people will be directed to your site from their searches.
Another way a blog can help your business earn more money is by presenting yourself as an expert in your industry. The type of content you publish, your tone, and a call to action can all lead to more revenue.
4. Social Media Can Enhance Your Online Presence
8 in 10 Americans have at least one social media profile. Moving your business onto these platforms gives people more opportunities to get familiar with your brand and what you offer.
Posting enticing photos, creating helpful live streams, and interacting with customers will enhance your presence and the way newcomers feel when they find your profile.
5. Optimizing Your Business Website Guarantees Retention and Sales
Aside from adding a blog to your business website, you should take other steps to ensure your site is optimized. Google promotes sites that are user-friendly and valuable. Adding a navigation bar with specific pages is one of the most effective ways to help users have a better experience.
The more streamlined your site is, the faster visitors can find what they want and make a purchase. A smooth transaction will leave your customers with a positive impression and they will be much more likely to stop by again and again.
Ready to Take Advantage of Inbound Methodology?
Now that you know how inbound methodology and marketing can help increase your business’ revenue, you can start developing smart strategies that are guaranteed to attract a larger audience.
Do you want to learn other ways you can build your business? Check out our blog for more helpful tips.