Let’s be brutally honest about our species: humans have short attention spans. In fact, the average attention span is around eight seconds. Yikes.
Yet somehow, you want to get these focus-challenged beings to spend a lot more than eight seconds on your website. How do you get people engaged and interested enough to stick around?
Three critical words can make all the difference: interactive web design.
What Is Interactive Web Design?
interactive web design is exactly what its name implies. It involves using features on your site that users can interact with and manipulate, rather than static content.
Think back to your days in school. How interested were you in a lesson when you were playing a game or doing an activity? Compare that to how much less interested you were when you were sitting and listening to a lecture.
That’s the difference between user engagement in an interactive website compared to one without interactive features.
Examples of Interactive Web Design
As long as your website can still run smoothly, the more interactive features you have, the better. Try these popular options on your own site.
When it comes to businesses interacting with customers, customers have high standards these days. They want you to be available at all times, and online chat features are a way to do that.
For easy integration, you could use a chatbot for businesses to handle common questions without needing to hire someone to manage the chats.
If there’s a product you sell, an interactive diagram can get users engaged while they learn about your product.
Create a diagram of the product with each part as a separate button. Allow users to click on each part to learn what it does and how it works. You can also do this with foods or supplements, creating a diagram of all the ingredients.
Customized Design Features
For any business that works with decor or design, an interactive design option will be a favorite among your users.
For instance, let’s say you sell home decor pieces. Allow users to upload a photo of their room so they can see how various wall hangings will look in their home.
You can do something similar with fashion, allowing users to pair different items and accessories together.
A virtual tour on your site allows users to “walk” through a specific site or building to explore it. This is a great way to get users engaged and invested before they visit your business in person.
Virtual tours have become popular in the real estate world, but they have many other users as well. They can be great for museums and zoos, neighborhoods, and even stores.
Making an Impact With Your Website
You created your website with a specific purpose in mind, whether it’s meant to inform people or to generate business. Whatever that purpose is, you’ll be more likely to reach your goals if users are more engaged. interactive web design is a powerful way to make that happen.
For more tips on your website or other aspects of your growing career, check out more articles on our blog.