The continued development of technology has definitely improved people’s quality of life. Consumers can now connect with their favorite brands easily and follow them on platforms where they can send their feedback on various products and services. Businesses also benefit from today’s generation of digital tools since these allow them to reach out to their target audience more effectively.
If your business strategy involves contacting consumers and presenting your proposal to them, you might want to invest in an auto dialing system. This equipment improves the efficiency of your cold calling campaigns by automating the process of dialing. It also has other features that will boost the productivity of your team.
There are two major types of systems available in the market today. If you plan to invest in this software, you should determine whether you need a predictive or progressive dialer.
What Is A Predictive Dialer?
A predictive dialer is a specialized outbound calling system that can help businesses improve the quality of the calls they make to potential clients. It uses sophisticated mathematical algorithms, based on statistical and complex statistical modeling, to generate automated calls to phone numbers fed into its database.
This software can dial multiple numbers simultaneously. The best thing about this type of program is that your agents won’t have to waste time typing in a prospect’s contact number and to verify if it works. It also reduces the risk of manual errors because the information is fed to the dialing system directly from the database.
Companies that have invested in a predictive dialer system can also track the progress of their marketing campaign by analyzing the number of calls generated and the response rate of their customers. The system can also make recommendations about how to increase the conversion rate of the customers. This can help in improving the accuracy of the system and make it more effective.
What Is A Progressive Dialer?
A progressive dialer operates similarly to its predictive counterpart. It dials customers’ numbers directly from the database. The system also utilizes algorithms to determine whether a number is active or not, which helps you avoid wasting your company’s resources on an unreachable client.
The Key Differences
While progressive and predictive dialers may have the same underlying function of being an auto dialer, they also have key differences in terms of their primary functions. Other service providers also offer additional features, such as Call Cowboy toll free numbers.
As with any tool, choosing the right one depends on the needs of your company and target customers. The best thing you can do is to specify your goals so that you can determine which features and functions you need to make your outreach campaign a success.
Here are the major factors where the two types of systems differ:
1. Timing
The primary difference between predictive and progressive dialers is in the timing of the dialing process. For the former, the system contacts multiple numbers simultaneously and automatically connects potential customers to your representatives. On the other hand, a progressive dialer waits for an agent to wrap up their current phone conversation before it dials the next number on the contacts list.
A predictive dialer is useful for increasing employee productivity. This is because one of its features involves using an algorithm to calculate the average minutes that an agent should talk to a customer. Meanwhile, a progressive dialer offers a more client-centered approach by ensuring that someone is available to talk to a prospect once they answer the call. If you’re looking to improve customer experiences with your brand, you might want to go for the latter system.
2. Agent Requirements
Another difference is in the number of agents that you’ll need for your campaign. Since a predictive dialer system helps boost productivity, you won’t need a lot of agents to increase the number of outbound calls. Conversely, you’ll have to deploy more representatives for progressive dialers if you have a particularly high target for the month.
3. Personalization
One benefit of progressive dialers is that they give your agents time to go over a customer’s record. This way, they can personalize the call, which can significantly increase conversion. Nonetheless, your team can also achieve personalization by multitasking and being ready on their feet as they read the client’s information and persuade the prospect to try out your products and services.
Conclusion
Predictive and progressive dialers are valuable tools that businesses can use to connect with their target audience. Choosing the best system entails identifying the goals of your outreach campaigns and checking which features you’ll need to accomplish those objectives.
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