Between 70% to 80% of consumers search for a business online before visiting or making a purchase. If your company doesn’t have a website, you’re missing out on a chance to boost your business. A website can build brand awareness, attract new leads, and much more!
What makes a great website and why is design so important?
Stop missing out on chances to connect with customers and begin boosting your brand instead. Read on to learn more.
The Makings of a Great Site
First, what makes a great website?
The easiest way to design and develop an effective website is to keep up with the latest trends. If you’re falling behind web design trends, your site will look old and outdated. As a result, your business will look outdated, too.
It’s important to make sure your site is search engine optimized (SEO). An optimized website will rank higher on search engines like Google. As a result, more people will recognize your brand and visit your site.
It’s also important to make sure your website loads quickly. In fact, 47% of consumers expect a webpage to load within two seconds. The longer you leave visitors waiting, the more likely they’ll leave.
What makes a great website that stands out from the crowd? Take a look at your site’s design and development. You can use minimalistic design trends for a clean, easy-to-use website.
The key to a great website is to consider the user experience (UX). How can you make your site easier for your visitors to use? What information are they looking for the moment they land on your site?
For example, make sure your site is mobile-optimized. If it isn’t, mobile users will have a difficult time using your site and exploring content. As a result, they’ll leave and turn toward your competitors.
Improving your site with your target audience in mind will help you create a wow-worthy website.
Why Is Web Design Important?
Why have a website, and why is it essential to consider the design?
A brand new website can make you look relevant. As a result, consumers are more likely to trust your brand.
A well-designed website can also improve your brand authority. Many companies create blog posts full of industry-relevant industry and helpful information. By showing customers you have the information they need, you’re also showing them you’re available to help.
Unfortunately, 38% of users will stop using a site if it’s unattractive. If people leave without clicking around, it can impact your clickthrough and bounce rates. Your ranking on search engines like Google will then drop.
Neglecting your web design will cause you to lose current visitors and future customers. By working with an experienced website design agency, you can make sure your site appeals to users and stands out from the crowd.
What Makes a Great Website?: Your Guide to a Stellar Site
What makes a great website? It’s all about the consumer! Create a website with their needs in mind and you can start turning those visitors into customers with ease.
Explore the Business section for more tips.