Every day, there are more than 27 million business cards printed. That works out to be more than 10 billion business cards printed every year.
Some of these business cards are absolutely awesome and leave a lasting impression on those who receive them.
Others? Well, not so much!
If you want to make sure your business cards land in the “absolutely awesome” category, you might be wondering, “What should be on a business card?” It’s a valid question seeing as how what you put on your business card will determine what people think about it.
Take a look at some excellent design tips that will help to bring your business cards to life when you start passing them out to people.
Make Sure Your Business Card Includes the Basics
When you’re thinking about what should be on a business card, use your common sense. It’s not that hard to figure out some of the key elements that should appear on business cards.
You’re most likely going to use your business cards to network with other people in your industry or to form connections with your customers. With that in mind, you need to include your basic information on your business cards.
Find a place for:
- Your name
- The name of your company
- Your email address
- Your website
- Your phone number
- Your fax number
Depending on which industry you work in, you might also want to think about putting your social media accounts on your business card. The more ways you can give people to contact you, the better.
Choose a Font That’s Super Easy to Read
Including your basic information on your business cards is important. But it’s not going to do you much good if people can’t read the words that appear on your business cards!
This is why you should take some time to look at different fonts and choose one that’s easy to read. This can be challenging when you consider that there are tens of thousands, if not hundreds of thousands, of font options out there.
If you work for a company, they could very well have a font that they prefer to use on their business cards. This font sets a certain tone for the company, so you shouldn’t deviate from it too much.
But if you’re in charge of choosing the font, make sure you don’t go with anything crazy. People should be able to read your business card with ease and identify all of the letters and numbers on it.
Look for the Right Place to Stick Your Logo
From a design perspective, the placement of a logo on a business card is the most essential part of putting a business card together. You need to find the right place to put it and build the rest of your business card around it.
The placement will depend on what your logo looks like, which is why you need to make sure your business comes up with the right logo from the start. It’ll also depend on how large you decide to make your logo.
Try putting the logo in different spots on your business card to see where it looks best. You want it to be easily recognizable without overpowering your business card and making it hard to read your contact information.
Limit Your Business Card to One or Two Colors
There are some people who try to make their business cards stand out by incorporating a bunch of different colors into them. This will make business cards stand out—but for all the wrong reasons!
You should limit your business card to one or maybe two colors tops. Whether you choose to add some color to your logo or highlight your name or your company’s name with color, there are ways to use color without overdoing it.
Let Everything on Your Business Card Breathe
Less is more when it comes to business cards these days. While it’s important to include all your vital information and your logo on your business cards, you don’t need to cover up every square inch of your card with something.
Designs that are simple and minimalistic look so much better than ones that call for you to overcrowd a business card with way too much stuff. When you take the minimalistic approach, it’ll take just a few seconds for someone to scan your card and find out everything they need to know about you.
Consider Making Your Business Cards Metal
Do you want to put your business card design over the top?
For years, most business cards were made out of paper products. But these days, many people are opting to go with more modern business cards that are made out of metal.
There are so many advantages of going with metal business cards as opposed to paper business cards. For starters, they’ll last a lot longer than paper ones and are less likely to be thrown out by others.
They’re also more likely to leave a lasting impression on someone when you give them your card. They’ll be intrigued by your card right away and will remember your name and company when they see the effort you’ve gone through to create business cards.
Metal business cards will require an investment that’s a little larger than the one you would have to make into paper business cards. But the investment will be well worth it the first time you give someone your business card and see the look on their face.
Knowing What Should Be on a Business Card Is Important
Business cards say a lot about those who hand them out. What is your business card saying to others at the moment?
If it’s not saying, “I’m great at what I do and you should contact me soon so that we can work together,” you need to rethink the design of your business card. Ask yourself, “What should be on a business card?”, and then use the tips here to give your cards a makeover.
Read our blog to find more tips that will help you succeed in the business world.