When looking for packaging for a product, companies need to consider many vital factors. One of these crucial factors is how to display their item within a package.
Transparent plastic tubes have become the go-to material for companies who are looking to highlight the appearance, quality, or other attributes of a product.
Transparent plastic packaging is far more varied and sophisticated than when they debuted many years ago. The clear plastic packages now have become a compelling option for many companies in different industries.
Types of products using clear packaging
There’s a wide variety of industries that have boosted their sales because of clear view packaging. Products that commonly use clear view packages include:
Consumer electronics: Technology is one of those industries which uses clear view packaging more frequently. Transparent packaging has become one of the best showing cutting-edge technology to consumers.
Health and beauty: Skincare, cosmetics, bath and body, and hair products often use transparent packaging.
Why choose clear view packaging?
Regardless of the type of product, manufacturers including transparent design in their packages clearly see many benefits. Transparent packages give a company a competitive edge in the below-mentioned ways:
#1 Appealing Visuals
Transparent packing helps the consumer visualize using the product. There’s a big difference between viewing the actual product and seeing an image of a product. This is one of the most significant benefits of transparent packaging.
#2 Flexible and adaptable
Plastic packaging is an adaptable and flexible type of packaging that allows manufacturers to customize its shape, size, and style according to the customers’ needs.
Plastic packaging is an extremely lightweight storage option that doesn’t even need a lot of storage space too. Since clear plastic tubes don’t take up much storage space, they are also easy to transport. This is one of the reasons why many companies have switched to transparent packaging.
Plastic packaging is an economical option and can be used by all industries irrespective of the scale of their operations. The cost-effectiveness of plastic packaging is beneficial to small scale manufacturers as it allows access to standardized packaging options despite having a low budget.
#5 Easy to recycle
Plastic is easy to recycle and requires less energy to produce than the other available packaging options. According to a study by the United States EPA, plastic uses nearly 40% less energy to produce and generates 80% less solid waste than paper. The same study also showed that a pound of plastic takes 90% less energy to recycle than a pound of paper.
#6 Gives the customer a better idea of what’s inside
Clear view packaging gives the customer a better idea of what’s inside. Transparent packaging not only shows the quality of a product but also lets the customer evaluate the size, color, and other aspects of the product to help them decide whether it’s good for them.
For versatile, attractive, and revealing product packaging, transparent plastic packaging has become a clear choice for many companies.