Facebook has been around a long time and has indeed stood the test of time as it still remains one of the most popular social media platforms today. Advertising on Facebook has the potential to reach billions of people worldwide, but it can quickly become quite an expensive form of digital marketing unless you understand how Facebook prioritises what they like to term ‘meaningful engagement’.
As with all of the social media platforms – they are a great place to begin your digital marketing journey but to get the most out of each one of your social medial marketing campaigns it’s a great idea to complete a digital marketing or social media marketing course so that you can improve the impact of your marketing campaigns.
Is organic feed reach on Facebook dead?
Many experts say that organic feed on Facebook is very much alive and it’s a matter of understanding the techniques required on the social media platform to ensure that you do boost your organic social media reach despite the algorithms. It’s also important to know that these algorithms are constantly changing by the way.
Although organic feed reach on Facebook is not dead, most experts agree that the increasing competition and therefore the growing scarcity among the news feed has led to a marked decrease in organic reach on Facebook. This being said, brands that understand the dynamics of feeds on the social media platforms are able to increase their brand awareness through a small advertising budget.
Organic vs paid reach on Facebook
The debate surrounding organic vs paid reach on Facebook continues to rage on with some experts stating firmly that organic reach on the popular social media platform is not dead or fading out but is still very much an effective form of digital marketing.
The recent shakeup of the organic reach algorithm on Facebook has indeed caused a stir, yet the social media giant’s adjustments have caused major brands to up the quality of their digital marketing posts – which can only be a good thing.
Now Facebook are having no more engagement parties – so to speak as they have abandoned their yard-stick that measures the number of people reacting, commenting or sharing your post to determine what gets placed in the news feed. It’s now not good enough to only receive likes and click throughs on your Facebook posts, it’s now vital that your post receives shares and comments too.
The fact is now its harder to reach your audience organically on Facebook with the latest changes to its algorithm, which means your digital marketing campaigns have to be cleverly put together and most importantly your brand has to produce awesome content.
Tips on how to increase the impact of your Facebook organic feed
Building an organic audience on Facebook is hard work and doesn’t come easily and it’s getting tougher to do. Competition is stiff and continues to grow exponentially on a daily basis. So how do you get the most out of your organic feed?
The first thing to do is implement an algorithm friendly Facebook digital marketing strategy. What does this mean?
- Increase video content – By now it’s a well-known fact that video content attracts way more interaction and receives far more shares than static content. So, a good way to increase your organic feed on Facebook is to create more captivating video content. It’s also worth noting that square videos perform better on Facebook.
- Add captions – Once you are all set with your awesome video content don’t forget to add captions to your video as the overwhelming majority of Facebook videos are watched with the sound off.
- Involve your audience – This is the reason why Facebook ‘is’ a social media platform, creating discussion is important and involving your followers is a great way to boost your organic feed.
- Go live – Broadcasting live on Facebook continues to get a good response from the social media platform and receives a higher organic reach than any other form of post.
- Post more images – Keep your news feed fresh with a variety of content by not only posting videos and written content but also post more interesting images.
- Facebook group – Although creating and managing a Facebook group can be time consuming it’s still a good way to interact with your audience.